Ep 199: Google Ads Tips You Haven’t Heard Before
Google Ads Tips You Haven't Heard Before
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and John Horn as they chat about digital advertising and how to achieve real ROI while ensuring sustainable growth.
John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.
John’s journey began at 19, working in a warehouse while nurturing a passion for marketing. In 2012, he joined his brother to build StubGroup from the ground up, despite having little experience. The turning point came when John realized businesses needed more than just a PPC expert—they needed a partner to navigate the complexities of scaling.
In this Episode:
- John talks about small businesses getting into digital advertising and failing to position themselves for success.
- John says we need to send people to a website page that has a very clear CTA on it as well as a compelling offer.
- John discusses thinking about Google search advertising as a funnel.
- John says they us call tracking data along with Google Ads data to make informed decisions about ROI.
- John also talks about integrating AI into your digital advertising strategy with caution.
Quotes from this Episode:
“So before we even get into ads let's think about what is it that we want people to do.” – John Horn
“We're going to identify keywords that people are searching on Google, that are relevant to your business.” – John Horn
“And that's really important both for the keywords as well as for how you describe things on the website to be making sure that you're using the terminology that your customer uses as opposed to what you use.” – John Horn
“You are suspended, you can't advertise you're not allowed to go create a new ad account and advertise and you can't get business from Google to your website.” – John Horn
“There's still a lot of things, a lot of nuances about business that the AI doesn't pick up on.” – John Horn
Resources:
John Horn:
LinkedIn: John Horn
YouTube: StubGroup
Website: StubGroup
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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
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