The Power Of SEO For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business.

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.

She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She also has a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing.

In this Episode:

• Sam talks about the role of SEO in helping businesses learn what their consumers are looking for and what questions they are asking.
• Sam says we can grab public data from the internet to determine what our target audience is saying about our product or service.
• Sam discusses how GDPR applies to a lot of businesses that do not think it applies to them.
• Sam talks about mining specific types of data to answer business related questions.
• Sam also talks about the need to look beyond Google for getting insights into who your customer is.

Quotes from this Episode:
“It's about bridging, what do people want, and how do we give it to them.” – Sam Torres
“What we've really seen is that if you're not willing to answer your consumer's question, somebody else will, and so they'll get the business.” – Sam Torres
“The biggest thing that I think a lot of small business owners or new businesses run into is just can your site be crawled?” – Sam Torres
“Are you sure you're actually talking to your customers or potential customers in the way that they want to be talked to?” – Sam Torres
“Keep up with privacy and what's going on and understand that with what AI is introducing it's going to be an evolving conversation.” – Sam Torres

Resources:

Sam Torres:
LinkedIn: Sam Torres
Twitter: Sam Torres
Website: Gray Dot Company

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 2,” by Ross Brand with a chapter by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 3,” by Ross Brand with a chapter by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 4,” by Ross Brand with a chapter by Brad Friedman

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