The Secret Weapon For Authentic Marketing?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Influencer and affiliate marketing decoded! Join Brad Friedman & Tye DeGrange to explore tools and tactics that drive real business growth.

Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.

Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray.

In this Episode:

• Ty talks about how affiliate marketing may be the best kept secret in performance marketing.
• Ty says there is clearly a bit of a trust gap goin on in our world. So, consumers are looking for authenticity.
• Ty discusses working with influencers and affiliates is very relationship based.
• Ty explains how you can have long term relationships with an influencer or affiliate.
• Ty also talks about affiliate marketing being a little more full-funnel and a little bit more at the point of purchase.

Quotes from this Episode:
“It might be the best kept secret in performance marketing.” – Ty DeGrange
“People don't want to be sold.” – Ty DeGrange
“I wanna say it's 90% of people are like, I want to hear from a individual human friend, family, influencer, even if I don't know that person over a brand.” – Ty DeGrange
“Some brands will look at it in some capacity as a content generation machine.” – Ty DeGrange
“We can get that, maybe similar value from an influential mom with 2,500 followers, versus spending big dollars for someone that has maybe say 55,000 followers as a hypothetical.” – Ty DeGrange

Resources:

Ty DeGrange:
LinkedIn: Tye DeGrange
LinkedIn: Round Barn Labs
X: Round Barn Labs
Blog: The Flywheel
Podcast: Always Be Testing Podcast
Website: Round Barn Labs

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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AFFILIATE LINKS
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