The Truth About AI-Generated Content: Spam, Slop & SEO Survival

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Google is at war with AI spam. Is your website in the crossfire?

Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more.

Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI as well as specializing in AI detection technology. He is also the Co-Founder of Motion Invest where they help you buy and sell content sites quickly.

Jon has been involved in the SEO and Content Marketing world for over a decade. His career started with a portfolio of content sites, recently he sold 2 content marketing agencies. Through these experiences he understands what web publishers need when it comes to verifying content.

Having been one of the earliest adopters of generative AI through his agency, Jon understood the wave of plagiarism problems that was coming, even before Chat GPT and GPT-4 were released.

In this Episode:

• Jon warns against letting AI write your website content entirely from scratch.
• Jon highlights a psychological phenomenon where humans believe they can spot AI writing 90-95% of the time.
• Jon contrasts how different platforms handle the influx of AI content.
• Jon touches on the legal and ethical definition of plagiarism. He notes that AI almost never meets the “traditional” definition of plagiarism (copy-paste), but it is entirely “derivative.”
• Jon suggests that because the cost of producing words has dropped to near zero, businesses need to compete on utility rather than just text.

Quotes from this Episode:
“All known human data sets for the rest of humanity have been created right now. Any other new set of human writing will have some amount of AI influence in that creation.” – Jon Gillham
“There's pockets of your life and your business where the use of AI content is potentially an existential threat to your business.” – Jon Gillham
“Adding unique information, unique knowledge, genuine insight, making sure everything's factually correct and not publishing at a spammy rate.” – Jon Gillham
“[LinkedIn and YouTube] don't care whether it's AI generated or human generated as long as it drives engagement.” – Jon Gillham
“About 60% of the time people can identify AI generated content themselves, but they think they can do it at about 90 to 95% of the time.” – Jon Gillham

Resources:

Jon Gillham:
LinkedIn: Jonathan Gillham
X: Jonathan Gillham
Website: Originality.ai
Website: MotionInvest

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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