Your email marketing campaign is only as good as the list you've compiled. When you first start out (and even after you have a good list), it can seem challenging to grow your list. However, you can't give up. The better your list is, the more successful your business will be.
Struggling to get new leads for your email marketing list (whether you are just starting out or your list has stalled)? Here are some tips to help:
Start Close To Home
When you first start out, ask your friends, family, and even colleagues to get your list started. It can be overwhelming to start an email list with no subscribers so don't be afraid to ask your friends and family members to sign up. When you know you have a few people to answer to it is easier to get started when it comes to producing good content. And don't use a small list as an excuse not to start sending email. Remember, even friends and family members can forward your email to others to help grow your list.
Bring In Current Clients
Make sure your current clients can sign up in your office. Most of your current clients will want to be on your mailing list. By making it easy to sign up, they will definitely do so. So, have a sign-up sheet on your front desk where they can easily choose to be included. Then, you can manually enter them into your list!
Create A Mobile Sign-Up Option
Allow people to sign up using their smartphone or another mobile device. Though this sounds difficult, it really is not. In fact, Constant Contact has a Text-to-Join tool making it really easy. All you need to do is make a sign to hang up and post your code online so people can just send a text message to easily join your list.
Put A CTA On Social
Have a call-to-action button on your social media sites, allowing your followers to easily join your email list. Facebook has an app called Join My Mailing List Facebook so your followers can join your mailing list. There are similar tools and buttons available through other social media sites.
Offer Sign-Up Incentives
One of the best ways to get new subscribers is by offering something for free. People love to sign up for free things. You might want to offer a free course that pertains to your business. Have a blog that you love and want everyone to read? Offer it as a free gift for subscribing.
You could also run a contest. People love contests, especially if there is a good prize to be won! You may want to give away a free consultation (to help to bring in new clients). Many business owners give away books, gift cards, and other things to get people excited.
It is important to remember the better your prize is, the more people will sign up (and quickly).
Ask For Shares
Ask others to share your content (and include a way to join your email list). If you are giving your subscribers good information, they may be likely to share it on social media or even forward it to their friends. Make sure you include a link in each of your emails to allow new people to easily sign up.
Include Valuable Content
The more helpful you are through email, the more likely these people will want to sign up also. Any time you correspond with people through email, make sure there is a link where they can join your mailing list quickly and easily.
If you want as many followers as possible, you need to make it as easy as possible for them to sign up.
For more information about email marketing and creating an email list, or to schedule your free digital marketing consultation, please call 720.248.8185, e-mail info@friedmansocialmedia.com, or click here.
Please note: The Friedman Group is an inbound marketing agency based in Denver, Colorado, and we work with professionals and business owners across the U.S. Our digital marketing services include: inbound marketing, social media marketing, email marketing, and digital marketing strategy and implementation.
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