Unlock Amazon Growth: Secrets to Scaling Your Store with Ads!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife.

Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale.

A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep industry insights and firsthand experience, she helps brands cut through the noise and grow strategically — often to eight figures and beyond.

What sets Elizabeth apart is her top-down, goal-driven approach. Instead of getting lost in the weeds, she starts with the big picture and breaks it down into a clear, actionable roadmap anyone can follow. Her methods have helped countless sellers streamline their operations and scale efficiently.

As a mother of six, Elizabeth has mastered the art of managing complexity — and she brings that same clarity and discipline to the brands she helps grow. She’s passionate about demystifying Amazon and empowering sellers with the tools and strategies they need to thrive.

In this Episode:

• Elizabeth talks about advertising your product with Amazon ads.
• Elizabeth says there are some general best practices and then there are practices that apply to individual categories for the type of product you're selling.
• Elizabeth believes that to be successful in this space business owners need to have a long-term vision.
• Elizabeth discusses the need to view ones ad strategy through a business perspective as well.
• Elizabeth also tells us there aren't a lot of creative in Amazon advertising, because the creatives is really the performance of your listing.

Quotes from this Episode:
“The one thing that's really interesting about the Amazon advertising and what makes having a long-term vision really important is there's a unique thing on the platform in which your Amazon advertising can directly influence your organic search page placements.” – Elizabeth Greene
“I think that's what's made it a little bit more difficult these days is 'cause you need to balance the performance of the advertising, my return on ad spend, but then also the performance of my total sales growth.” – Elizabeth Greene
“We just wanna get as much visibility as possible for as low a cost as we possibly can.” – Elizabeth Greene
“There's not as many creatives that go into Amazon advertising.” – Elizabeth Greene

Resources:

Elizabeth Greene:
LinkedIn: Elizabeth Greene
Facebook: Elizabeth Greene
X: Junglr
Instagram: Junglr
YouTube: Junglr
Website: Junglr

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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