Unlocking The Secrets Of Collaborative AI In 2024

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information.

Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice.

Lately's proprietary language models are not a layer on top of ChatGPT (or anyone else), which means your data remains 100% private, you own your results and your results are free of those public datasets and all their bias. We also deliver this content through our own social media management and employee advocacy platform, the only one that was built throughout with AI, from the ground up (and not a trendy afterthought).

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

• Kate talks about having to educate and re-educate people on AI.
• Kate discusses the different things generative AI can be.
• Kate says they are still selling against magic, because people have a huge misunderstanding of the definition of AI .
• Kate talks about what it would take for AI to become human.
• Kate also talks about what people thinks is the biggest value of Generative AI.

Quotes from this Episode:
“We are still kings of the animal kingdom.” – Kate Bradley Chernis
“So, it's still very much and if this, then this, scenario. It's automation, essentially” – Kate Bradley Chernis
“We're evolving as humans, thanks to technology. And this is a huge leap..” – Kate Bradley Chernis
“But if you can understand why people make those decisions, then you can market to them according to those needs.” – Kate Bradley Chernis
“And, and we started Lately in 2014, which was the year that Generative AI was born, by the way, you know, and It's been quite a ride.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Kate Bradley Chernis
LinkedIn: Lately
Facebook: Lately
X: Lately
X: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
Instagram: Lately
Instagram: Kate Bradley Chernis
YouTube: Lately
Website: Lately

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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