Use Psychological Principles To Drive Conversions

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jon MacDonald as they discuss optimizing your website using psychological principles focused on getting website visitors to convert.

Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist, and more. As the author of three books on optimization, Jon regularly contributes insights to publications such as Entrepreneur and Inc.

In this Episode:

• Jon talks about conversion rate optimization and helping brands convert more of their visitors into customers.
• Jon shares some things you can do to your website to help customers buy from you and not your competition.
• Jon says you should be optimizing your website using psychological principles.
• Jon talks about the 4 phases of the customer journey and the psychological principles that go with each phase.
• Jon also says people overly rely on the very first piece of information they have about your brand.

Quotes from this Episode:
“ And there's so many factors that affect conversion that start way before a customer even begins to think about purchasing.” – Jon MacDonald
“ Hey, if I'm looking to optimize my digital experience, what do I need to be thinking about in terms of the consumer?” – Jon MacDonald
“ The digital experience starts the moment that a customer encounters your company or your brand online.” – Jon MacDonald
“ It's about giving people the things they need at the time they need it to easily help them find that product or solution that's best for them.” – Jon MacDonald
“ What I'm trying to say here is that every site has room for optimization.” – Jon MacDonald

Resources:

Jon MacDonald:
LinkedIn: Jon MacDonald
X: Jon MacDonald
Website: Jon MacDonald
Website: The Good
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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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