Video Is The Fuel That Drives Commerce

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Eitan Koter chat about why video is the fuel that drives commerce and how businesses can incorporate video into their marketing strategy.

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce.

In this Episode:

• Eitan talks about the importance of video for businesses today.
• Eitan says video creates communities and allows people to get to know you better as a founder, or as a brand owner or business owner.
• Eitan describes the use of personal stories to share experiences and build relationships.
• Eitan believes a company needs to understand marketing funnels and how to build awareness by providing value.
• Eitan also stresses that the most important thing is what you are going to deliver in terms of the content itself.
• Eitan says consistency is key. You need to be consistent for at least 3 months.

Quotes from this Episode:
“Video is like the fuel that drives commerce.” – Eitan Koter
“Video, is more of a powerful way to build trust, create meaningful relationships, which is the foundation for any business opportunity these days.” – Eitan Koter
“Usually you wanna build trust by providing value.” – Eitan Koter
“There is a difference between entertainment content, and educational content.” – Eitan Koter
“Start with that hook, just highlighting the pain.” – Eitan Koter
“You need to be very knowledgeable about how to craft the thumbnail. ” – Eitan Koter

Resources:

Eitan Koter:
LinkedIn: Eitan Koter
LinkedIn Showcase Page: Mastering eCommerce Marketing Podcast
Facebook: Vimmi
Instagram: Vimmi
YouTube: Vimmi
Website: Vimmi
Podcast: Mastering eCommerce Marketing Podcast

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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