Video Marketing
Video marketing is fast becoming one of the most effective types of marketing that small businesses and professionals can use to promote and grow their businesses, and it’s never been easier to do. Most people have a video camera in their pockets or purses, thanks to smart phone technology, and the cost of professional video production is becoming more reasonable by the month. At The Friedman Group, we can help you incorporate video into your social media and marketing plans, through videos on your website, videos on YouTube, and live video.
Videos On Your Website
Adding a video to your website can be a great way to introduce yourself, your products, and your company to visitors. But you don’t want to just throw a video up there that might reflect poorly on your brand We can produce a short video for you (typically no longer than 2 minutes) that will be in alignment with your professionalism, your branding, and your messaging. If you’d like to add videos to your website, we can:
- make recommendations for videos to add
- script the video
- produce the video
- load the video onto your website
- optimize the video for SEO
- promote the video through social media, e-mail blasts, and other marketing channels
Videos On YouTube
Most small businesses house their videos on YouTube, but few businesses take full advantage of the marketing potential of YouTube. As the second largest search engine in the world, eclipsed only by Google, YouTube offers a potential audience of 1.3 billion people. We can help you get the most exposure for your video on YouTube by:
- setting up a YouTube channel for your business
- adding search engine optimization for each of your videos (including titles, descriptions, keyword tags, categories, playlists, and thumbnails)
- writing a robust description of your video to be displayed on YouTube, below the video
Live Video
Facebook introduced Live Video in April 2016, and Instagram followed suit with Live Stories in November 2016. These are the most popular live video platforms in the world today, with millions of people, businesses, and organizations using the live video features to instantly connect with others. You can use live video to announce a product launch, teach a class, facilitate a group chat, provide instructions, promote an event, highlight products or services, stay in touch with followers on social media, and much, much more. If you’d like to incorporate live video into your overall marketing plan, we can:
- develop a live video strategy for your business
- advise you on best practices for live video
- help you develop a calendar of live video events
- market your live video events
- take you through a dry run of how everything will work with live video streaming
Free Consultation About Video Marketing
If you’d like to learn more about how video marketing could benefit your business or organization, please schedule a free consultation. Call today, (720) 248-8185, or e-mail info@friedmansocialmedia.com.
