Why Every Business Needs A Digital Audit

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth.

Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel.

She has her Bachelor’s in Communication Studies from Furman University and a Master’s in Journalism from Marshall University. Cynthia is a passionate cook, lover of all things French, and proud to serve on the Executive Board of the Huntington Symphony Orchestra. She is mom to two amazing boys and wife to her best friend and Mezzo's biggest champion, Matthew.

In this Episode:

• Cynthia talks about the importance of digital audits to understand your company's digital presence.
• Cynthia says it's important for your business to rank high on Google so you come up when someone searches for you.
• Cynthia discusses the importance of doing a digital audit to establisha baseline.
• Cynthia says it's important to be constantly evaluating what's happening on all channels.
• Cynthia also says we shouldn't neglect SEO.

Quotes from this Episode:
“Digital audits are important because you need to know where you are in the digital space, as far as your digital presence, your company's digital presence.” – Cynthia Krantz
“There needs to be a lot of strategy behind what you're doing. And that I think is the point of a digital audit.” – Cynthia Krantz
“It's okay to be overwhelmed and call in help and backup.” – Cynthia Krantz

Resources:

Cynthia Krantz:
LinkedIn: Cynthia Krantz
Facebook: Mezzo Creative
Instagram: Mezzo Creative
Website: Mezzo Creative

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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