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Ep 241: Why Most Branded Podcasts Fail To Earn Trust And Results

[PODCAST] Why Most Branded Podcasts Fail To Earn Trust And Results

Why Most Branded Podcasts Fail To Earn Trust And Results

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Your branded podcast is just a long-form ad. No wonder nobody's listening.

Has your podcast become a long-form ad instead of audience-first content, making it harder to earn attention, trust, and measurable business results?

Join Brad Friedman and Roger Nairn as they explore how brands can build audience-first podcasts, measure ROI, choose the right audio/video strategy, repurpose episodes across the funnel, and grow loyal audiences so you can turn your podcast into strategic content that drives thought leadership, loyalty, and results.

Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a global branded podcast agency that helps brands create high-performing shows built for real audience engagement.

Roger and his team have built podcasts for organizations including Amazon, lululemon, RBC, Cirque du Soleil, Deloitte, and The Wharton School, along with many other brands looking to make podcasting a meaningful part of their content strategy.

In this Episode:

  • Roger defines what a branded podcast is and explains why it has to be audience-first to work.
  • Roger explains why most branded podcasts flop when they feel like long-form ads.
  • Roger breaks down podcast ROI through listen-through rates, conversions, brand lift, and audience feedback.
  • Roger discusses how brands should think about audio versus video based on audience behavior and content format.
  • Roger outlines audience-growth tactics like guest swaps, stream drops, social snippets, and platform feature pitches.
  • Roger discusses how to navigate the creative-versus-compliance tightrope without making the relationship adversarial.

Quotes from this Episode:

  • [00:01:51] “It should be a great podcast first that just happens to be brought to you by a brand.” – Roger Nairn
  • [00:11:06] “One of the best things you can do is, is get a good understanding of what else your podcast audience is listening to or engaged with.” – Roger Nairn
  • [00:17:50] “This isn't just a podcast for podcast sake.” – Roger Nairn
  • [00:20:04] “Take some creative leaps. You know, try some things that perhaps might scare you a little bit.” – Roger Nairn

Today's Guest:

Roger Nairn:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

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Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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