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Why Your Business Isn’t Showing Up On Google Or ChatGPT
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Why is your competitor ranking above you on Google? SEO isn’t about tricking Google. It’s about proving why your business deserves to rank first.
If your business has years of experience but competitors still outrank you, the problem may be less about what you know and more about what search engines can actually see online.
Join Brad Friedman and Sean Garner as they break down local SEO, AI search visibility, reviews, brand mentions, and smarter ways to use AI so you can improve your rankings and build a more discoverable, credible business online.
Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting—a full-service agency and fractional CMO partner for local, service-based businesses. His superpower is simplifying marketing—turning confusing tactics into clear, actionable steps that drive real growth.
Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation.
Through Sean Garner Consulting, he helps local service businesses with StoryBrand messaging, websites, sales funnels, search engine optimization, fractional CMO consulting, email marketing, and other strategies designed to help them grow and stand out in their markets.
In this Episode:
- Sean compares SEO to fitness and explains the difference between foundational setup work and the ongoing work required to produce results.
- Sean breaks down a holistic SEO strategy built around technical SEO, user experience, authority, content, and local visibility through Google Business Profile.
- Sean warns business owners about paying ongoing retainers for SEO tasks that may largely be one-time setup or monitoring activities.
- Sean recommends consistently adding useful content to both your website and Google Business Profile to strengthen local search visibility.
- Sean explains why good SEO is not about tricking Google, but about clearly proving your real-world expertise, experience, and authority online.
- Sean discusses why competitor analysis matters when setting realistic expectations for how quickly SEO can produce results.
Quotes from this Episode:
- [00:06:01] “You're not trying to trick or, or hack Google into showing your business up first. SEO is nothing more than being clear and proving it to Google.” – Sean Garner
- [00:07:50] “It doesn't matter what's going on in your head in the real world. SEO is about taking those things and translating it in digitally so Google knows how to prioritize it to showcase who actually should be number one at the top.” – Sean Garner
- [00:09:45] “So certain markets, whenever you are starting SEO, it's really good to know what's called your competitor analysis.” – Sean Garner
- [00:16:23] “Because really good SEO should encompass all of those other things. But if you want to leverage and kind of be one of the first ones to focus on the LLM visibility in your niche, focus on getting, uh, reviews from third-party sites like Yelp and Trustpilot, and then start doing some digital PR and press releases that mention your brand name in the article.” – Sean Garner
Today's Guest:
Sean Garner:
- Sean Garner Consulting: https://seangarner.co
- Marketing Domination Checklist: https://seangarner.co/digitalslice
Connect with Brad
Brad Friedman
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- LinkedIn Brad: https://www.linkedin.com/in/bfriedman/
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- YouTube: https://www.youtube.com/friedmansocialmedia
- Website: https://friedmansocialmedia.com
You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.
Books
- “Brad Friedman on Digital Marketing,” by Brad Friedman
- “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
- “100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Sponsors and Tools
This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.
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Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.
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Affiliate Links & Transparency
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!
