We decided to kick off 2011 with a series of posts written to get you thinking about your 2011 Digital Strategy. You may have done this last quarter. Maybe not. Either way this is a must read. You can always tune up the work you did last quarter, assuming you built some flexibility into the plan, as we will suggest.
If you haven't subscribed to The Fried Side, now would be a great time to do so. That way, you won't miss one of the posts in this series, or any of our other posts in 2011. You can receive our blog posts via RSS feed or e-mail if you prefer.
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series.
Step 1 will cover the tasks that must be completed before beginning the process. We suggest the Strategy be the result of a brainstorming session or two. There is much work to be done to prepare for the brainstorming session(s).
Step 2 will contain a list of questions to be used to spur conversation and keep your team focused on the prize during the brainstorming session(s).
Step 3 will ask the tough questions you must answer in order to bring closure to the creation of your 2011 Digital Strategy.
Be sure to check back in a couple days for the first in the series and be sure to subscribe to The Fried Side, so you don't miss a thing in 2011. Let this be the year you formalize your Digital Strategy in an organized well thought out way.
