Your Ads Are Wasted Without These Email + SMS Automations

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Most brands still treat email like a “legacy” channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention.

Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back.

Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and lifecycle marketing to increase revenue across the funnel. Through innovative, youth-focused strategies, Jesse has worked with professional athletes, small business owners, and Fortune 1000 CEOs to drive measurable results in email, SMS, paid social, growth marketing, and influencer campaigns.

In this Episode:

• Jesse explains why automated email flows are often underutilized—and why they can drive outsized revenue compared to volume.
• Jesse shares the core automated sequences brands should build (welcome, cart abandon, browse abandon, loyalty, and more).
• Jesse discusses how to audit your site like a customer to remove friction and increase opt-ins.
• Jesse explains common mistakes brands make when trying to reach Gen Z, and why “trust” and relevance matter most.
• Jesse also walks through the analytics he watches.

Quotes from this Episode:
“Email automations are responsible for 1% to 4% of total email volume sends. But it reports for 40% of revenue.” – Jesse Kay
“I would recommend to anybody. Act as a consumer. Open up an incognito browser right now and go to your website and go through the process.” – Jesse Kay
“The number 1 thing we tell brands, if you send emails where every single day, just buy this. You're gonna have no brand loyalty.” – Jesse Kay
“I would highly recommend every brand or business or service or whoever it is to make sure you have a good email platform set up.” – Jesse Kay

Resources:

Jesse Kay:
LinkedIn: Jesse Kay
X: Jesse Kay
Instagram: Jesse Kay
Website: Vyber Media

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Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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