Your Paid Ads Aren’t Working Even If You’re Getting Clicks

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Paid ads can waste money fast when your tracking is broken, your goals are fuzzy, and your data never makes it back to the platforms.

Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably.

Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads.

He partners with founder-led brands and e-commerce teams to simplify paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.

With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystify Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.

In this Episode:

• Andy explains why measurement and conversion tracking need to be in place before launching any paid campaign.
• Andy shares how to define the right conversion goal instead of optimizing only for clicks or views.
• Andy discusses how CRMs like HubSpot can connect lead data and offline conversions back to Google and Meta.
• Andy breaks down why ad platforms perform better when they receive deeper funnel data instead of just top-level lead signals.
• Andy clarifies how AI-driven ad delivery uses conversion signals to find more of the right prospects.
• Andy warns that attribution can get messy when multiple platforms claim credit for the same customer journey.

Quotes from this Episode:

• [00:00:47] “It's not really worth wasting your money on the ads and you're not gonna get anything out of it.” – Andy Janaitis
• [00:01:31] “Is it somebody to book a call? Is it somebody to come on and sign up for your newsletter or download your lead magnet?” – Andy Janaitis
• [00:04:00] “Google or Meta is gonna say, Hey, every click is as good as any other click.” – Andy Janaitis
• [00:06:40] “This person clicked on the ad, filled out the form, and ultimately became a real client. Let's put the ad in front of more people like that.” – Andy Janaitis
• [00:14:40] “Every single dollar that you put into ads has to yield something.” – Andy Janaitis

Today's Guest:

Andy Janaitis:

• PPC Pitbulls: https://www.ppcpitbulls.com/
• LinkedIn: https://www.linkedin.com/in/andyjanaitis/
• LinkedIn (PPC Pitbulls): https://www.linkedin.com/company/ppc-pitbulls/
• YouTube: https://www.youtube.com/channel/UCNAmAY0uHbCvhmtw5wvIBWQ/
• Special Listener Link: https://ppcpitbulls.com/digitalslice/

Connect with Brad

Brad Friedman

• X Brad: https://x.com/BradFriedman
• X The Friedman Group: https://x.com/FriedmanGrp
• Facebook: https://www.facebook.com/thefriedmangroup
• LinkedIn Brad: https://www.linkedin.com/in/bfriedman/
• LinkedIn The Friedman Group, LLC: https://www.linkedin.com/company/the-friedman-group-llc
• YouTube: https://www.youtube.com/friedmansocialmedia
• Website: https://friedmansocialmedia.com

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

• “Brad Friedman on Digital Marketing,” by Brad Friedman
• “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
• “100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

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Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link, and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!