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Ep 249: Your Website Gets Traffic. Why Isn’t the Phone Ringing?

[PODCAST] Your Website Gets Traffic. Why Isn’t the Phone Ringing?

Your Website Gets Traffic. Why Isn’t the Phone Ringing?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

A website can attract traffic and still leave potential customers with no reason to call.

Join Brad Friedman and Amber Goetz as they discuss website copy, practical SEO, AI search, and the reports that reveal what is actually generating leads so you can make better decisions about your marketing.

Amber Goetz is the founder of Active Media, a web development and SEO agency she founded in 2005. She helps businesses improve their websites, organic visibility, and paid search efforts with a focus on getting the phone to ring.

She also created SEO Sidekick, a productized solution designed to help brands improve rankings and generate leads. In this conversation, Amber brings a hands-on perspective to the work behind sustainable search visibility.

In this Episode:

  • Amber explains why generic SEO advice and quick-fix apps can put a business’s visibility at risk.
  • Amber describes how strong site structure, topical authority, and schema support visibility in AI-driven search.
  • Amber recommends using AI to assist with copy while keeping a knowledgeable human voice in the final version.
  • Amber urges business owners to ask SEO providers about technical audits, reporting, and their process.
  • Amber identifies traffic sources and conversions by channel as essential metrics for marketing decisions.
  • Amber suggests targeting attainable keywords and making content more helpful than comparable competitors’ pages.

Quotes from this Episode:

  • [00:05:05] “So I don't think SEO's dead at all. I think bad SEO is dead.” – Amber Goetz
  • [00:05:25] “Don't ChatGPT your content and your copy on your website and just think it's good to go.” – Amber Goetz
  • [00:06:30] “There's no like quick, easy fix. It's definitely work.” – Amber Goetz
  • [00:08:30] “No AI, no SEO knows what you do better than you.” – Amber Goetz
  • [00:10:35] “Don't waste your budget and your time on a marketing channel that's just not pulling you the same results.” – Amber Goetz

Today's Guest:

Amber Goetz:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

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Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

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