Be Strategic And Think About Where Your Business Is Going

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Samir Balwani as they discuss the need to develop a strong digital marketing strategy in order to accelerate the growth of your business.

Samir Balwani is the CEO and founder of QRY (pronounced “query”), a media agency that helps e-commerce and Direct To Consumer brands accelerate their growth. Samir is a true marketing strategist and thought leader, with over 15 years of marketing experience. He’s held high-level positions at companies including PMK*BNC, StyleCaster, and American Express.

As a thought leader in the marketing industry, Samir has lectured at Barnard College and Fashion Institute of Technology. He’s been quoted in articles in Forbes, Wall Street Journal, Inc. and has written for Mashable. Samir has also been quoted in Managing Customer Experience
and Relationships: A Strategic Framework and Doing Social Media So It Matters: A Librarian’s Guide, among other books.

In this Episode:

• Samir talks about media buying for high growth, direct to consumer and e-commerce brands
• Samir talked about the effects of iOS14.5 on are digital marketing efforts (ads and social media marketing).
• Samir talked about the benefits of thinking strategically about your marketing and developing a plan.
• Samir talked about .
• Samir also talked about .

Quotes from this Episode:

“Thinking more strategically is exactly what helps [companies] transition from early stage into a more of a sophisticated and strategic and consistent growth over time.” – Samir Balwani
“I think we were spoiled a lot pre iOS14.5 with Facebook..” – Samir Balwani
“Facebook’s actually a product discovery platform and it shouldn’t just be there to drive revenue. It can do more than that.” – Samir Balwani
“I think one of the things that digital advertising has created in terms of bad habits is this concept of instant feedback. Of, we ran an ad for a day and it didn’t perform well, so let’s kill it.” – Samir Balwani
“I think one of the things that being strategic allows us to do and really sitting down and resetting is, it gives you an opportunity to think about where are we going.” – Samir Balwani

Resources:

Samir Balwani:

LinkedIn: Samir Balwani
Facebook: QRY
Instagram: QRY
Website: QRY

And, here’s the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner’s Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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