Video is unquestionably an important ingredient to your digital marketing strategy. In fact, 2016 was declared “The Year of Video Marketing” as businesses and marketers sought to use creative ways to leverage videos to reach target audiences…especially in their social media marketing. 2017 is guaranteed to take this trend another notch higher on the scale of important digital marketing tactics. With social videos generating a whopping 1200% more shares than text and images combined, having a working video strategy is imperative to the overall growth and visibility of your brand.
Videos have a unique way of captivating your audience and quickly building trust. By adding more videos to your digital marketing strategy, you position your company to boost lead and sales conversions, drive traffic to your site, and connect with your market. Here are five types of online videos you can begin incorporating in your online marketing strategy to achieve these desired results:
5 Types of Online Video to Include in Your Social Media Marketing
#1 Create “How-to” Videos on Phrases Your Audience is Searching for
People particularly love to turn to videos when they’re searching for how-to-do something. They’re much easier to follow than reading a text article. Creating “how-to” videos showing viewers how to complete a specific task relevant to your niche, or how to use your product, will position you as the go-to brand, boosting your credibility.
Consider keyword phrases your market is actively searching for. Begin producing how-to videos that target these keywords to post on your YouTube channel and other social media sites. Don’t forget to optimize your videos to increase visibility.
#2 Post Video Reviews of Your Product
User-generated content, or content created by your customers sharing their experiences of your product, is highly effective in building trust with prospects and increasing sales. And it’s even more effective when this content is shared through video. You see, when you can get a customer to review your product on video, it could be worth hundreds of sales in the future. With a video, there’s very little doubt that it’s a real review, which allows you to eliminate a lot of the anxiety and fear that potential customers might have.
Generate user-generated videos by asking your customers to post a quick video giving their feedback of your product. Give them a branded hashtag to use so your team can easily access them on social media and significantly increase awareness to your brand name. Provide a simple outline for customers to follow to improve effectiveness of your content.
You can also interview happy customers and compile these reviews into one compelling video.
#3 Share Your Brands Story
Storytelling is a compelling way to connect with your audience, convey your brands personality, and help you stand out to your market. It’s a powerful technique to building relationships. Sharing your brand's story in a video further captivates your audience, making it feel more personal and authentic.
Produce a video that exudes the passion and zeal you have for your company’s vision. Let your audience know why you’re here, what motivates your team to wake up and go to work every day, how your product or service serves its market, and what type of value they can expect from engaging with your brand. Keep it engaging and customer-focused. This technique along can help you build lifelong customers…just by telling stories!
#4 Explain Features of Your Product…Even Digital Ones
When people buy a product, they are ready to start using it. They don’t want to waste an hour reading instructions. Yet customers are willing to watch a few short videos on how to use it and see your product in action. This is a far more efficient learning tool than text instructions.
For your physical and digital products, create complementary videos that explain the main features and more detailed videos that offer walk-throughs of these main functions. It will make it easy for your new customers to understand while increasing value of your brand. You’ll also alleviate customer support inquiries and set winning expectations of what customers will gain as return buyers.
#5 Repurpose Your Existing Content
YouTube is a solid platform to distribute your content and increase visibility to your brand. The beauty about your blog content is that you can take key pieces of your post and repurpose them into videos, sharing them on your YouTube channel and social sites like Facebook and Instagram.
This is actually a great place to begin to adding more social videos in your social media marketing strategy. Take your existing content (particularly your popular blog posts) and create a mini-video series that highlights the major points of your content, giving your audience a more in-depth look at your content.
Conclusion
Using video in your social media marketing will enhance your business objectives especially in engaging your followers, boosting leads and increasing revenue. Commit to adding more videos in your marketing by choosing to implement 1-2 of these tips into your strategy. Much success! This post didn't address the all-important live video! look for future posts on this topic as it is an incredibly important tactic to add to your digital marketing arsenal.
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