Let's Start Making Our Marketing Content Accessible And Inclusive

Digital marketing is here to stay. Businesses taking advantage of digital marketing today are more likely to succeed. And, social media marketing should be a big part of your digital marketing strategy. But how does it really work? Do you just need an image, a video or audio to post every day?

It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.

In this Episode:

• Accessibility in today's digital slice
• Digital marketing tools and tactics you need to succeed
• Ideas for creating accessible inclusive content
• Enhancing user experience to your website visitors

Quotes from this Episode:

“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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