Don't Just Sit There! Develop A Digital Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more.

Does your type of business need to have a digital presence and be very active online? If so, how do you go about setting up your social media accounts? In this digital age, you can chose not to go digital with your marketing strategy but run the risk of your business getting left behind and ultimately, closing up shop.

On the other hand, if you are able to develop a strong digital marketing strategy and appeal to the digital world, then there will be more likelihood for your business to achieve long-term success. And so, if you have been asking yourself if you should be going live, creating a YouTube video series, posting on LinkedIn, or writing a blog post, then the answer is a big yes.

However, you do not have to do all those nor should you be on every social media platform because at the end of the day, you have to go only for those which will suit your business needs and will be congruent with your company goals.

In this podcast episode, learn how you can build a digital marketing strategy that will effectively work for your specific business because you can’t just sit there and wait for something to happen.

In this Episode:

• How developing a digital marketing strategy is a must these days
• How to develop content based on clients’ frequently asked questions
• How creating awareness first is key to engagement on various social media platforms
• How to choose which among the different social media platforms to use based on your business needs and company profile
• How to start by looking at your current digital marketing strategy if you have one in place and who’s in charge of the implementation
• The importance of having high quality content that will be most valuable for your target audience
• The kind of content that you should share on your social media accounts that give your audience value
• Why advertising is necessary in this digital age

Quotes From this Episode:
“Today, what I wanna do most of all is practice what I preach.” - Brad Friedman
“It’s easy to create content from questions that you’re asked.” - Brad Friedman
“When you post your page, a notice does not go out to all 2 billion people saying that you have started a Facebook page and everybody needs to rush and like your page.” - Brad Friedman
“I’m one of those people who believes not everybody needs to be on every social media network in order to grow their business.” - Brad Friedman
“Maybe you can get somebody to your page but if they don’t get value from your content, they’re probably not gonna like the page.” - Brad Friedman
“I would much prefer that you had a smaller group of people who like your page yet people who are engaged with your page.” - Brad Friedman
“If you aren’t measuring, you aren’t marketing.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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