You Need To Get Linked In!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn’s alleged demise. There are articles every week talking about how how it could simply go away.

I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world.

In this episode of The Digital Slice Podcast, I revisit LinkedIn’s beginnings and discuss how it has remained true to its mission.

In this Episode:

• The beginnings of LinkedIn in 2002 as a professional networking platform
• How Reid Hoffman created a team of former colleagues and launched LinkedIn from his living room in 2003
• How LinkedIn remains a professional network despite some changes in its interface
• How native videos on LinkedIn doesn’t make it into a social network
• How the controversial issues surrounding LinkedIn’s looming demise started in 2016 via the Microsoft acquisition
• How LinkedIn’s current status in the stock market and its 562 million users indicate it remains in good standing
• LinkedIn’s mission and vision and how to take advantage of it
• How to build a strong and highly optimized LinkedIn profile
• Starting out with a high quality, professional-looking photo
• How to take advantage of the ample space provided by LinkedIn for your summary, and work experience
• How to set up your LinkedIn background image, name, and headline properly
• How to arrange the summary section to make you easier to find
• LinkedIn groups and how to choose which ones to join and be active in

Quotes From this Episode:
“It’s often important to know where we came from in order to know where we are going.” - Brad Friedman
“Maybe LinkedIn is doing some things to make you more familiar, more comfortable using it because it looks like a social network. But it’s really not. It’s really still a professional network.” - Brad Friedman
“Everybody knows how important video is. LinkedIn also knows how important video is. So, they made it so that we could create native video on LinkedIn.” - Brad Friedman
“I would contend that LinkedIn is still where people go to build their network for business purposes whether its finding a job or selling a product or a service.” - Brad Friedman
“I’m no financial genius but it seems to me that LinkedIn is doing just fine.” - Brad Friedman
“Really, the foundation of LinkedIn is the LinkedIn profile.” - Brad Friedman
“You only have one chance to make a first impression.” - Brad Friedman
“We’re on LinkedIn because we’re professionals, we’re business owners, and we want to build our business.” - Brad Friedman
“Images are very important because they grab our attention. Not having an image also grabs our attention and makes a statement.” - Brad Friedman
“Take advantage of the summary section to tell people a little something about you: things you like, why you do what you do, what you enjoy about what it is that you do, and the kinds of people you serve.” - Brad Friedman

Resources:

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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