Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Facebook is the world’s largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.

What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way?

Here’s your slice of the digital tools, tips, and tactics on how you can still leverage Facebook to market your business effectively.

Brad Friedman is one of the most experienced and eclectic characters in the digital marketing world. Brad is an author, speaker, trainer, attorney, experienced executive, gadget addict, and time management guru. He is President of The Friedman Group, LLC, an inbound and social media marketing company. Brad understands how social media is a fluid and real-time marketplace for networking, collaboration, and business deals. He trains professionals how to use social networks to its utmost advantage. He believes in the power of social media and educates business owners and their team on how to continually engage prospects and current clients.

In this Episode:

• The recent changes to Facebook’s algorithm that affect how you market your business on Facebook
• How less public content is being shown on Facebook including videos, posts from publishers, and businesses
• How posting from your Facebook business page, your reach will be diminished over time
• How posts are going to be ranked differently, giving priority to posts that “spark conversations and meaningful interactions” among users
• How to increase your chances of successfully using Facebook in spite of the significant changes
• How posting less frequently but more thoughtfully is now advantageous with Facebook
• How to create content that will stimulate conversation
• How Facebook is ranking live video and why you should jump into live video today
• How Facebook dislikes asking for comments, likes and shares on your posts as engagement-bait will be demoted in the Newsfeed
• How important is mastering Facebook ads in order to drive traffic to your business page
• How to use Facebook messenger chat bots along with human interaction
• How to adapt to the Facebook changes using quality content, skills development, and new tech tools

Quotes From this Episode:
“Reach, and video watch time, and referral traffic from pages will also be decreasing” - Brad Friedman
“Over the last few years, we’ve seen that reach has gone down to 2 or 3 percent of people who already liked our business pages.” - Brad Friedman
“I think that is what we’ve been trying to do all along is increase engagement on our business pages so that we can build community.” - Brad Friedman
“If you are posting content that is not engaging, then it’s gonna rank lower on Facebook.” - Brad Friedman
“Posting less frequently is in the cards. I think it’s one of the things we need to consider.” - Brad Friedman
“We are trying to build more engagement than ever.” - Brad Friedman
“I have been preaching this for a long time and I continue to preach jumping into live video and doing it now.” - Brad Friedman
“Statistics tell us that live video leads to 6 times the interactions, according to Facebook.” - Brad Friedman
“We need to master Facebook ads.” - Brad Friedman
“As important as it is to embrace this technology, it’s just as important to maintain a high level of human interaction in the process.” - Brad Friedman

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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