How To Get Your Clients Raving About You Online

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Chris Kiefer discuss the importance of Google Reviews for small businesses like residential and commercial painting companies.

Chris Kiefer is an automation, data, & analytics genius and entrepreneur. In 2013 he founded SkEye Media, a top medical marketing and branding agency. Then, in 2016 launched Boolean Review, the highest converting Google review software in the market. And in 2022, Chris created Boolean Automation –a consulting arm that helps residential and commercial painting companies implement no-code automation solutions into their business to save hundreds of hours every month in manual data entry and reporting.

After investing a small fortune to earn his engineering degree from a private liberal arts college, he made a radical decision to become an entrepreneur only one year after graduating. His journey in the startup software world equipped him with a diverse skill set unique to running a business. Entrepreneurship forced him to realize that the only limitation to his success was himself; this cultivated a spirit of constant curiosity, with the assumption that there is always a better way. It also allowed him to hone his communication skills with various people in creative conversations, technical reports, sales meetings, and interpersonal conflicts.

He knows that “you are the average of the five people you spend the most time with,” so he incorporated weekly conversations with those already levels ahead. This love for learning was the impetus for launching his podcast, “The Pursuit of Purpose,” where he gets to share meaningful conversations with successful entrepreneurs and inspirational people.

Chris is passionate about exercise, CrossFit, adventure, and spending time with his wife and four kids in northern Idaho.

In this Episode:

• Chris talks about the importance of Google reviews for local businesses.
• Chris says not every business needs to have review but retail and service industries are likely to do better if they have reviews.
• Chris disscusses using reviews to nurture your leads.
• Chris says that if your business has a CRM you can use automation to reach out and ask clients for reviews.
• Chris also talks about the 4 Rs of online reviews.

Quotes from this Episode:
“I love just kind of reverse engineering things to figure out how can I get something to give me the best result.” – Chris Kiefer
“It is absolutely critical to be found online because that's what we all do.” – Chris Kiefer
“I'm not going to call a plumber that's got a one star rating or even a three star rating with a couple of reviews when there's another business right next to it that's got 400, 4.8 average.” – Chris Kiefer
“I also am a big believer in solving one thing really, really well. And then integrating well.” – Chris Kiefer
“The goal is to have a consistent, steady cadence of reviews.” – Chris Kiefer

Resources:

Chris Kiefer:

Instagram: Pursuit of Purpose Podcast
Website: Boolean Review
Website: Chris Kiefer

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!