Your Business Is A Media Company, Leverage It

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company.

Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16’s marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and “ingredients” to reach their goals.

Gresh is a proud graduate of Howard University & Georgetown University. He was selected in 2022 as a 50+ Black Marketer on the Rise in the Influencer & Media Innovators category. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program in 2016, and he was recognized for being 40 Under 40 in Northern Virginia in 2022 and Alexandria in 2020. He has recorded over 1600 podcast episodes of the I AM CEO Podcast and shared the 100+ business lessons he has learned from recording the episodes in the I AM CEO Handbook Volume 3.

In this Episode:

• Gresham talks about how media is a transference of information from one person to another through different mediums.
• Gresham discusses how we all get our information to the people who need it the most.
• Gresham says this type of marketing includes things you're doing online and offline.
• Gresham believes we need to spend time really honing in on who our target audience is and how our product or service solves their problem.
• Gresham also tells us it's important to track our marketing results to be sure what we're doing is working.

Quotes from this Episode:
“I feel like everybody is a media company and in media business.” – Gresham Harkless
“Media is literally everywhere.” – Gresham Harkless
“Don't just think about the age, the location, the 2.5 kids, the three dogs or whatever that might be. Think about what is keeping them up at night.” – Gresham Harkless
“So you want to make sure that you are quote unquote, opening up that door and checking it to make sure it is cooking and executing in the way that you see fit.” – Gresham Harkless
“I often say like success is with marketing success with business and success with life, honestly, is a much more like a plate of spaghetti than it is that straight path.” – Gresham Harkless

Resources:

Gresham Harkless:
LinkedIn: Gresham Harkless Jr.
Facebook: Gresham Harkless Jr.
X: Gresham Harkless Jr.
Instagram: Gresham Harkless Jr.
Website: Gresham Harkless Jr.

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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