Insurance Social Media Marketing Strategy Tips
The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset.
To understand why social media has changed the marketing mindset, here are:
5 Social Media Marketing Tips For Insurance Brokers:
1. Be True to Yourself
Why are you selling insurance? Your purpose in the insurance industry should be transparent for all to see. Consumers are smarter and more aware of crappy business people; they can see right through the sleazy salesman. But, if you are open and honest about why you conduct business, consumers will appreciate your honesty and, in return, be open to your services.
2. Likability
It's tough to show your awesome personality through a few characters on Twitter. How do you promote likability? How do you show others your bubbling, enthusiastic personality?
Practice being more likable. Be empathetic and honest in your conversations. Listen to everyone — including your competitors. Share everything with the world, and the world will share their wealth of knowledge and love with you; the money will come as an afterthought.
3. Post a Video.
Social media has created cheaper alternatives to traditional marketing. Instead of buying airtime on television, create a home-made video and post it on Facebook, Twitter, Instagram, Snapchat, and any other social media website. You don't have to produce a 30-second commercial, since it's not going on the air. You can make a video about anything. Be creative, have fun with it, and your new clients will appreciate the effort.
Also, your awesome personality will shine through the video. Cold calls are tough for establishing trust between you and the potential client. Customers will trust you more if you post a video of yourself in action.
4. Use Your Network
LinkedIn is great for fostering relationships. By asking genuine and honest questions, you can establish life-long relationships with everyone in your network. You want quality friends who will help you, no matter what circumstance.
It's not a race to see who can have the most friends in the least amount of time. When you rush relationships, the bonds you built can break easily. The other party can see your true motives. Potential clients will think you don't care about their needs because you are rushing off to the next meeting as fast as you can.
5. Start a Blog
In today's culture, people want to be educated, whether they realize it or not. They want knowledge at their fingertips when they have a question. As an insurance expert, you can provide the answers to those insurance questions.
An educational blog that is fun and light-hearted will answer those questions and attract potential clients, even if they don't initially use your services. The blog will educate your current and potential clients on the inner workings of insurance. One blog idea for insurance experts is to explain how a business manager has to fill out the 1094-C form. Another idea is to create a FAQ page, where you answer the questions your current and potential clients frequently ask you.
As the blog brings interesting and educational information to the world, your value will skyrocket.
6. Have Fun
Social media is supposed to be a fun way to engage with clients and customers. Most people, especially millenials, don't like to be forced to do something. Attracting new clients has to happen organically. Use whatever resources you can to make prospecting a fun process. This process might take years to cultivate, but when you bring awesome value to your customers, the rest will follow.
If you need help with marketing through social media, contact us at the Friedman Group.
