Let’s face it, social media is a vital piece to your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time crafting, cultivating, and fine-tuning their messages to reach desired target audiences on their social channels. Whether the goal is to gain more followers, increase engagement, or boost customer sales, businesses continue to find creative ways to leverage social media for their growth and success.
With that said, it’s important to stay on trend to keep your social media marketing fresh and relevant to today’s market. The trouble some businesses experience is knowing what to share that will engage their audience. Perhaps you’re aware that it’s not good marketing practice to just post promotional pieces…but what do you post to get followers clicking, sharing, and interacting with your content?
If you’re stuck on what to share as part of your social media marketing strategy, here are seven cool, useful tips to get your content rolling while boosting your brand:
#1 TIPS, TRICKS, AND TREATS
Consider the common problems and questions your target market is often faced with. Social media is the perfect outlet to address these issues by giving frequent tips and hacks as solutions. When offering solutions, you are giving value to your audience, and this is an essential ingredient to inbound marketing. You will quickly position yourself as an authority in your industry, giving your fans more reasons to follow you!
#2 LIVE-STREAM IN THE MOMENT VIDEOS
Create personable experiences with your market using tools like Facebook Live and Periscope. Video has a profound way of building immediate connections with your viewers. It's one of the fastest ways to build the know, like and trust factor because followers get to see the real you. Adding videos to your marketing enhances and solidifies your social media marketing plan. Popular brands like Red Bull use live-stream videos as they host events, giving their fans behind the scenes access!
Use live-stream to share your brands story, reveal your company’s culture, and give inside scoop info exclusive to your audience only.
#3 REACT TO TRENDING TOPICS
Reporting on recent news shows that your company strives to remain current in the marketplace, positioning you as the go-to guy (or gal) for the newest updates. When responding, focus on tying the trending news with a brand relevant message that connects with your viewers and market. This makes your message meaningful and reveals more about the “who” behind your brand.
#4 GIVE SHOUT-OUTS
In other words, highlight other movers and shakers in your niche by sharing their post, celebrating a recent accomplishment, or even publicizing an upcoming event they’re hosting. This is how you create amazing relationships with influencers online. You’re promoting them and boosting your credibility in the process. And you get the attention of their followers!
Be sure to tag them in the post. This is an excellent method to increase your reach using social media!
#5 WHAT'S YOUR NEXT MOVE?
What are some of your upcoming events, webinars, live meetings, and next travel locations that you can share on social media? Give updates, keep your audience in the know, giving them more reasons to keep up with you and your brand.
#ASK A QUESTION
Such a cool and simple way to create engagement with your followers. The beauty about asking questions is that it could be anything, ranging from getting their opinion on the latest hot topic (what do you think about…) or giving them a chance to ask you anything. This strategy helps you to create future content that is super relevant to your market, because it came from them. A win-win!
Don’t forget to respond…and have fun!
#7 RESOURCES YOU RECOMMEND
What are some of your favorite go-to sources that your target audience would also enjoy? Consider apps, tools, online sites, products, etc. that may be beneficial to your followers…and they will thank you for it.
The bottom line is, you want social media to work for meeting your business objectives. Simply implementing these tips provides you with endless content ideas while creating opportunities to engage with your fans. You’re also increasing your visibility thus improving your brand.
For more ways on how to uniquely connect with your followers that generates results, schedule a free consultation with us. We’re here to help you!
