Maintaining your online presence while interacting with followers, prospects and customers on social media can prove to be overwhelming at times. Hootsuite, however, has made it incredibly efficient for businesses to manage, scale, communicate and remain effective while implementing their social media strategy, yielding growing results over time. The success behind this social media management tool lies in its simplicity to use, the ability to see multiple social media accounts on one dashboard, and to schedule posts in advance to boost productivity. It is indeed a winning tool to execute your social media goals.
The Friedman Group uses Hootsuite Pro to manage a number of social media accounts. We are also an affiliate of Hootsuite and could be paid a few cents if you click on a link in this post and subscribe. Please understand that the beer money we could earn from your purchase in no way influenced our decision to write about Hootsuite Pro today. If we didn't use Hootsuite Pro and love it, we wouldn't be writing about it.
Hootsuite has an array of features enabling businesses to engage their social media followers. Yet, Hootsuite Pro offers more robust options to enhance and track your results. You see, Hootsuite Pro is designed for businesses of all sizes. Unlike the free version, Hootsuite Pro positions you to greatly improve your ROI and deeply connect with followers through powerful campaign analytics. It’s an option worth investigating to seriously maximize your strategy and results. Both Hootsuite and Hootsuite Pro offer a 30-day free trial period too.
Before sharing the compelling reasons why you need to look into Hootsuite Pro, let’s review the main differences between both options to provide a solid overview of the two.
The Key Differences Between Hootsuite Pro And The Free Version
The main features and benefits to Hootsuite include:
- Free
- Manage 3 social profiles
- Schedule posts for the future, using either the auto-scheduler or choosing to set it manually
- Integrate apps with your dashboard for greater functionality
- Add 2 RSS feeds
- Access to 3 basic analytic reports
- Easily engage in conversations in one place
With Hootsuite Pro, you maintain all the features of the free version in addition to:
- Pay monthly subscription of $8.99 (when billed annually)
- Manage up to 50 social profiles
- Bulk message scheduling
- Add premium apps
- Unlimited number of RSS feeds
- In-depth analytics report
- Team member capabilities
- Store up to 100 tweet archives
- Simply create Facebook ads with Hootsuite Ads
5 Compelling Reasons Why You Need to Look Into Hootsuite Pro
The following tips illustrate how your brand benefits from upgrading to the Hootsuite Pro version to strengthen your social media strategy and create positive outcomes in your business:
#1 Manage And Publish Content To All Your Social Media Accounts
As a business, you likely need to manage more than three social profiles to expand your content reach and influence online. You may have multiple Facebook pages, Twitter accounts, a LinkedIn page, Instagram, and Google+ pages. The Pro option lets you easily manage these social outlets on one interface to improve productivity.
#2 Dramatically Boost Engagement With Your Followers
With access to all your social profiles on one dashboard, you can target in on the conversations that matter the most, allowing you to purposely engage with your audience to foster relationships. Simply create keyword search streams to track mentions, reply to customers, and nurture your leads. Be “everywhere” with your customers with Hootsuite Pro!
#3 Team Work Makes The Dream Work!
Hootsuite Pro is extremely useful if you’re working with a team, with all members being able to view what others are doing using one-shared interface. Teams can work together so that if one person schedules a message, the other people can see it. This helps to make sure that updates are spread out evenly and that messages aren’t duplicated.
Other team features include being able to message between other team members, setting permissions levels and implementing a publishing approval process. Finally, with an additional monthly fee, you can add more team members to help manage various client accounts.
Create and delegate tasks while improving efficiency using Hootsuite Pro!
#4 Analytics Provide In-Depth Facts
Understand what’s working (and what’s not) in your social campaigns with the Enhanced Report provided with the Pro service. Looking at these data points can help gauge which strategies to focus more on that are generating results. Hootsuite offers a range of analytics reports that users can access to measure the success of their Twitter, Facebook or LinkedIn pages, their Google Analytics or the stats related to their link shorteners.
#5 Save Time Scheduling In Bulk
Social media posts need to go out regularly, and new and existing content should be shared several times to increase exposure and reach online. To stay on top of your social posting, its better to schedule a lot of posts in advance versus being limited with the free version. Uploading your bulk messages all at once is made easy with Hootsuite Pro, saving you a lot of time and keeping you in front of your audience.
Conclusion
Hootsuite Pro is a smart investment for your company. For just under $10/month you can leverage the benefits outlined and significantly improve your visibility, follower engagement, and conversions using this tool. It’s a proven platform to execute your social media goals.
For ways on how to uniquely improve your social media strategy that aligns with your business goals, contact us here for to schedule a consultation.
