Americans spent over $6.9 billion on Halloween in 2015. That's $74 per person! This really shouldn't come as a surprise considering this holiday crosses religious, cultural, and age demographics.
You'll want to reach out to these people as they definitely have money to spend, but you don't want to use the same techniques year after year. You also don't want to place your digital or social media marketing on automatic and hope for the best results. Instead, you want to find some great ways to stand out from your competition so you can harness their spending power for your brand.
Host A Hashtag Contest
Halloween is all about having fun, so why not have a contest for others to send you creative hashtags to use for your brand? Creating a hashtag that stands out from your competition and draws attention to your brand will bring more attention to your timeline and generate more buzz too. You can reward the winner with a small cash incentive or a product. This is truly a win-win for everyone involved.
Create A Halloween Chain Letter
Social media really is all about being social and what better way of doing that than by creating a chain letter? Tell your viewers to pass your ad around a set number of times so they don't receive an unwanted visitor (or some other bad thing won't happen to them - just be creative here). Here you're putting crowdsourcing to work for you. This is very beneficial because word-of-mouth marketing is believed to be much more credible than any other type of marketing today. As such, it really will give your bottom line a boost.
Terrifying Tweets And Spooky Statuses
Halloween-themed tweets and spooky Facebook statuses are sure to grab your viewers' attention right now. By following this with valuable information you'll encourage others to share your posts, comment themselves, or at least like what you've said. Keep in mind that the more engaging your post, the more likely these things will occur.
Images are also really useful here. If you include images with your content, you'll receive 94% more views. For this reason alone, you should never post anything without including an image. Since it's Halloween, make sure your images showcase the season. You can even run a photo contest if you need more, original content to use in your social media posts.
Take the photo contest a step further with a Tweet-vote contest. Ask your viewers to vote on their favorite pictures from the ones they've seen you use this Halloween season. Consider adding some Halloween photos from around your office too. This helps humanize your brand, which is important because it helps your clients and prospective customers feel a connection with you. When this happens they're more likely to continue doing business with you.
Have A Spooktacular Time
Halloween is a lot of fun and can really bring a great ROI for your brand when you choose to use it to your advantage. You don't even need to tell your social media fans you're doing this. Play into their subconscious minds and reap some large rewards for doing so this season. Everyone will enjoy this, especially your bottom line.
Considering that the National Retail Federation expects Halloween spending to top $8.4 billion this year (the highest in survey history), can you imagine how much you'd lose out on by not having some fun with your marketing now? Feel like you don't have a “fun bone” in your company? Contact us for help harnessing your social media's marketing power so your business can cash in on this holiday too. We can't wait to help you create a great Halloween campaign!
