Social media marketing has completely overhauled the way businesses connect and communicate with their prospects, leads and customers. Used properly, social media can help you generate leads for your business. The catch is you must learn how to attract quality leads to you business. If you are already generating leads from social media, but would like to improve the quality of your leads, these tips are for you.
Create A Custom Tab
Facebook is a good example of a social media platform that lets you set up custom tables on your page. This is a great spot for contact forms. There are different apps you can make use of to set this up like Static HTML and Pagemodo. You can easily capture leads on Facebook when you make use of these forms. Make sure you link to them when running paid ads or in your posts in order to get more eyes on the tab.
Care For Your Social Page Like A Website
A Facebook page should not be viewed as just a way of getting likes. It should be treated just like a website. It is important to understand that shifting a page to a lead generation tool will have an impact on the type of content you post, the tabs you set up, and the kind of ads you run. A social media page in business should be built for generating leads. It shouldn't be used in the same way as your personal social accounts. Monitor the stats for each of your social media accounts just as you do for your company website.
Follow Up With Brand Mentions
Are you aware of what other people are saying about your brand on twitter? If not, then this could be the reason why you haven’t captured easy leads. You could even lose out on making sales if you fail to track brand mentions. Social media marketing entails having a social media monitoring tool setup that helps you track the conversation and spot good opportunities for connecting with customers and generating sales.
Host Events On Social Media
Businesses and influencers host time-sensitive events on Twitter, such as the Twitter chats and Ask Me Anything (AMA). These social media events help businesses generate leads in a more creative way while connecting with customers. You will be offering free value when you host an event on Twitter that’s related to your industry, but not directly about your business. In turn, customers will naturally want to know more about this company that’s hosting the event. This automatically translates into new lead for your business.
Offer Free Samples
This is one major technique start-up brands use that normally results in highly qualified leads. For instance, LinkedIn Premium offers businesses an opportunity to find qualified leads based on a job role and other criteria. You then contact them directly with InMail. When you inform your followers on social media of the free samples or free trial you're offering, they will show more interest in what you're offering and be more likely to buy from you.
Reply To Comments On Your Posts
Many small business owners make the mistake of not replying to comments on their social posts. Replying to comments is not a minuscule task. It will improve a lead's perception of your brand by showing them you care enough to respond. They will become more likely to purchase from your business because they have a positive perception of your brand and know that you'll reply to them if they encounter any problems with the products they receive.
Social media marketing is an excellent form of marketing for connecting with prospect, leads and customers. Although there is naturally a large emphasis on connection, it can be used to generate leads too. In order to maximize your social media lead generation, implement the tips covered above.
Contact us for additional help in improving your social media marketing strategy to increase the number of relevant leads you attract from social media.
