Memorial Day is not only a day many Americans are free from work responsibilities to observe the sacrifice our service men and women have given for our freedom. but a day in which businesses provide promotions for their leads and current customers. Memorial Day marks the start of summer, an exciting observance to kickoff barbecues and extended time with family and friends. Consumers are constantly on the look out for Memorial Day sales because businesses use the day of celebration to provide opportunities for themselves, as well as consumers.
The theme of Memorial Day may center around the opportunities in which Americans are awarded due to the lives and work our service members sacrifice. What better way to provide the public, especially veterans and members of our service, with discounts and sales. Shopping is one of the top activities people participate in on Memorial Day and garners a 73% increase in retail traffic over the holiday weekend. Inbound marketing techniques using social media platforms to communicate promotions for Memorial Day will exponentially increase revenue by attracting attention and providing solutions to consumers everyday needs.
Consumers Are Most Receptive On Holidays
There is an increase in travel around the Memorial Day weekend, thus driving groups to participate in shopping 
for pleasure or required products. As consumers gather together and share products they have found beneficial, there is a heightened consciousness for purchases and recognition of promotions of products. Companies which offer freebies, discounts for military, or attractive promotions via social media platforms will see the highest traffic flow due to the cognizance of holiday sales.
Customers Follow Social Media To Find Promotions
73% percent of Twitter shoppers follow businesses, to find special deals, and 43% are likely to visit a store after seeing a deal on the platform. The content containing promotions for Memorial Day are always tailored for the targeted audience. Each platform might be more suited for specific demographics and taking this into consideration when creating the content will help optimize your marketing efforts for the Memorial Day.
Customers Use Search Results For Promotion Discovery
Creating content optimized for search engines will also drive traffic to your website or your brick and mortar business. Companies creating high-quality content which provides valuable information are more likely placed at the top of search engine results, in turn driving traffic from social media posts and blogs to the business. Consumers are not searching one central platform for Memorial Day promotions, but querying major search engines to obtain the most results.
Holiday Promotions Build Brand Awareness
Brand awareness is achievable by presenting the value one's products or services provide. Building one's brand is viable by delivering content via landing pages, Facebook, Twitter, and LinkedIn because consumers absorb the information effortlessly. Many businesses identify best with the contributions they are able to give to society and how their brand may best aid the everyday consumer. Memorial Day provides an opportunity for companies to display content and promotions which convey what their brand offers.
The patriotic spirit of Memorial Day can be found in Americans and assists the economy by pervading merriment throughout communities. Happy consumers are far more likely to make purchases than consumers filled with melancholy. Inbound marketing techniques combined with social media provide quick and comfortably consumable content which drives consumers to make purchases and in turn drives the economy.
It is proven through years of productive marketing campaigns and sales that providing promotions and helpful content in advance of Memorial Day will help increase revenue. Consumers are always open to receiving valuable promotions via landing pages and social media, in particular on a day as notable as Memorial Day. If you are searching for more ways to drive traffic using inbound marketing this Memorial Day, or any day contact us.
