Inbound Marketing and SEO are a match made in web marketing heaven. They are symbiotic, meaning they help each other when used at the same time, and both are amazingly useful techniques for driving curious potential customers to your website. Both must be uniquely targeted for your ideal audience and both must anticipate what your customers will search for and want to read about. In essence, the same research that reveals which SEO keywords to focus on also provides you with topics on which to write your inbound marketing content. The content, in turn, should be SEO optimized to contain the targeted keywords, which it can do relevantly and interestingly because that's what you're writing about in the first place! Watch your readership and conversions grow when you employ these tactics.
Inbound Marketing Works
The modern consumer is constantly searching for information. People no longer have to wait for answers to their questions, they can immediately look it up on Google. Before the rise in popularity for inbound marketing strategies, these impulsive researchers would most often end up on Wikipedia or somewhere similar. But recently companies have realized the golden opportunity that lies in providing useful information for free. Someone who looks up how their water heater works, for instance, might be dealing with a broken water heater. This means repair services increase their chance of conversions by providing a helpful blog post on how water heaters work. This works for every kind of product and service that has a web page to browse. Get the best results when you anticipate the curious searching patterns of your potential clients.
SEO Copywriting
Not every SEO keyword your research reveals as useful can be cleanly worked into your landing page. Often, you will want several combinations of the same keyword for best results, but this looks fake and repetitive if forced into bland, or thin content. That's where SEO copywriting comes in. When you need to integrate an increasingly complex list of long-tail keywords, it often becomes necessary to write new content to go around it. This is what leads to articles describing and comparing products, industry news, and local services, because when you need your SEO to say “shoe repair in St Paul” several times a month, you've got to write about something.
A Perfect Combination
Both inbound marketing and a dedication to thorough SEO will create interesting web content and drive search engine users to your website. When it comes down to it, this is the same technique, ultimately enhanced when you implement with goals of both methods in mind. Without consideration of the dynamic interest of inbound marketing, SEO copywriting can get stale and cover the same topics over and over. On the flip side, your inbound marketing content will be more visible, and thus better serve its purpose, when SEO optimized for the targeted subject matter.
Learn from both perspectives and use them to create incredibly engaging, high-quality, and easily searched for articles. Once you have successfully drawn in your target audience, their delight at your well-written content will quickly become a combination of conversions and loyal readers, increasing both your brand reputation and your bottom line in one fell swoop. On that note, if you've enjoyed this blog post about inbound marketing and SEO copywriting and want to know more, please contact us! We're always happy to talk marketing.
