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Ep 160: Stop Chasing Leads And Start Building Connections

Ep 160: Stop Chasing Leads And Start Building Connections

Ep 160: Stop Chasing Leads And Start Building Connections

by Brad Friedman

Stop Chasing Leads And Start Building Connections

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business.

Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show, Authority Magazine, HerForward, and other high profile media outlets. She is also the creator of the Couples Experience - an inclusive relationship company curating luxury couples events and retreats where they can keep the love alive and experience more.

Tamika takes her relationship-centered approach with entrepreneurs helping them to attract quality leads that increase revenue for their business. With couples, it’s about creating comfort & transparency so they can share stories and recognize love builds a better society – massive shifts have come from her kindhearted yet direct communication method.

In this Episode:

  • Tamika says we have to stop using the word “Leads.”
  • Tamika talks about building a bond that is lasting with a human versus looking at people as an opportunity.
  • Tamika discusses the need to deeply understand your target audience.
  • Tamika talks about the importance of reviewing and understanding data.
  • Tamika reminds us that marketing is really just building the relationship and maintaining credibility.

Quotes from this Episode:
“People are not really thinking about marketing from the perspective of being able to connect on a deeper level and provide value.” – Tamika Carlton
“I think competitors help you recognize how you are more niche.” – Tamika Carlton
“Data truly is the way for you to make really unique decisions and customized decisions that allow you to capitalize on what it's showing you.” – Tamika Carlton
“One other thing that is making a smooth comeback is direct mail.” – Tamika Carlton
“So you stand out when you really do pick up the phone. People are like, wait a minute, you're calling me?” – Tamika Carlton

Resources:

Tamika Carlton:
LinkedIn: Tamika Carlton
Facebook: Tamika Carlton
Instagram: Tamika Carlton
Website: Tamika Carlton

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 159: Your Business Is A Media Company, Leverage It

Ep 159: Your Business Is A Media Company, Leverage It

Ep 159: Your Business Is A Media Company, Leverage It

by Brad Friedman

Your Business Is A Media Company, Leverage It

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company.

Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16’s marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and “ingredients” to reach their goals.

Gresh is a proud graduate of Howard University & Georgetown University. He was selected in 2022 as a 50+ Black Marketer on the Rise in the Influencer & Media Innovators category. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program in 2016, and he was recognized for being 40 Under 40 in Northern Virginia in 2022 and Alexandria in 2020. He has recorded over 1600 podcast episodes of the I AM CEO Podcast and shared the 100+ business lessons he has learned from recording the episodes in the I AM CEO Handbook Volume 3.

In this Episode:

  • Gresham talks about how media is a transference of information from one person to another through different mediums.
  • Gresham discusses how we all get our information to the people who need it the most.
  • Gresham says this type of marketing includes things you're doing online and offline.
  • Gresham believes we need to spend time really honing in on who our target audience is and how our product or service solves their problem.
  • Gresham also tells us it's important to track our marketing results to be sure what we're doing is working.

Quotes from this Episode:
“I feel like everybody is a media company and in media business.” – Gresham Harkless
“Media is literally everywhere.” – Gresham Harkless
“Don't just think about the age, the location, the 2.5 kids, the three dogs or whatever that might be. Think about what is keeping them up at night.” – Gresham Harkless
“So you want to make sure that you are quote unquote, opening up that door and checking it to make sure it is cooking and executing in the way that you see fit.” – Gresham Harkless
“I often say like success is with marketing success with business and success with life, honestly, is a much more like a plate of spaghetti than it is that straight path.” – Gresham Harkless

Resources:

Gresham Harkless:
LinkedIn: Gresham Harkless Jr.
Facebook: Gresham Harkless Jr.
X: Gresham Harkless Jr.
Instagram: Gresham Harkless Jr.
Website: Gresham Harkless Jr.

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

by Brad Friedman

Beyond Sodas and Sneakers: The Hidden World Of B2B Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Moira Vetter as they dive deep into the intricacies of B2B marketing. They talk about longer sales cycles, sales funnels, what’s boring, and more.

Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and hypergrowth mid-market companies. She was named the 2022 NAWBO Woman Business Owner of the Year, a 2023 Leader in Corporate Citizenship and received the 2023 AMA Atlanta Lifetime Achievement Award. She is the author of Adventure and former contributor to Forbes and Ad Age.

Moira benefits from her 35 years of working client-side and agency-side across industries and organizations, driving brand leadership and market growth for leading global corporations. Once a college dropout, Moira finished her degree when she was almost 40 and continues to push boundaries and expectations within both the business and marketing communities.

Outside the agency walls, she serves on the executive advisory boards of AMA Atlanta, KSU’s Coles College of Business, 48in48, and Campbell-Stone Retirement Community. Moira authored AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market and contributed over 200 Forbes articles on how entrepreneurs raise capital and manage money. She recently received the 2023 AMA Lifetime Achievement Award and was named the 2022 NAWBO Woman Business Owner of the Year.”

In this Episode:

  • Moira talks about the nuances of B2B marketing.
  • Moira says things in the B2B space changed quite a bit during COVID.
  • Moira says it's “total crap” that B2B decision makers are boring.
  • Moira discusses how sales funnels are used in B2B marketing.
  • Moira also talks about the longer sales cycles we see in B2B businesses.

Quotes from this Episode:
“You have to be kind of sophisticated about how you go about building an integrated marketing solution.” – Moira Vetter
“And so one of their stats is that in the sales cycle, only about 5% of B2B audiences are in the market to buy right now.” – Moira Vetter
“It's trying to get people to talk in 10 second, 20 second sound bites about transforming a customer situation, not spending 30 minutes talking about features.” – Moira Vetter
“Some of the coolest people I know are running B2B organizations are CEOs that are changing the world, literally changing the world.” – Moira Vetter
“And so all of those innovations in how media and targeting and broadcast and everything have gone, have changed the face of what is possible for B2B.” – Moira Vetter

Resources:

Moira Vetter:
LinkedIn: Moira Vetter
Podcast: Marketing Madhouse Podcast
Website: Modo Modo Agency

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 157: How AI Is Revolutionizing WordPress Websites

Ep 157: How AI Is Revolutionizing WordPress Websites

Ep 157: How AI Is Revolutionizing WordPress Websites

by Brad Friedman

How AI Is Revolutionizing WordPress Websites

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond.

Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract customers but also keep them engaged. His work, recognized by the Wells Fargo Leaders Club, reflects his commitment to delivering impactful digital solutions. At SwiftPress Support, Peter’s approach is not just about building an online presence; it’s about empowering small businesses to connect deeply with their audience, driving success online and beyond.

In this Episode:

  • Peter talks about how AI is entering the website design space in dramatic ways.
  • Peter says you can also use AI to create landing pages for targeted traffic.
  • Peter discusses some of the key elements to help us with conversion rates on our landing pages.
  • Peter talks about the need to have a conversation with ChatGPT and go back and forth with it.
  • Peter also gives us to ideas of what to look for in a great website host.

Quotes from this Episode:
“So the headline is the probably the number one most important thing to take a look at.” – Peter Guirguis
“Are you sure that you have an amazing offer that people are actually interested in?” – Peter Guirguis
“Nobody likes a slow loading website.” – Peter Guirguis
“One of the recommendations that I make for hosting is to do a cloud hosting.” – Peter Guirguis
“So I think that the future is definitely AI based with professionals using AI as their assistant to help out the speed of the process and to offer a best practices.” – Peter Guirguis

Resources:

Peter Guirguis:
LinkedIn: Peter Guirguis
Facebook: SwiftPress Support
X: SwiftPress Support
Website: SwiftPress Support

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 156: Future Proof SEO Tactics To Thrive In An AI World

Ep 156: Future Proof SEO Tactics To Thrive In An AI World

Ep 156: Future Proof SEO Tactics To Thrive In An AI World

by Brad Friedman

Future Proof SEO Tactics To Thrive In An AI World

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today.

Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.

The 60+ person team at SearchTides have cracked the code of Google’s algorithms, quantifying them into a few thousand ranking factors. This invaluable knowledge is harnessed to provide clients with a competitive SEO advantage. SearchTides’ distinctive approach empowers businesses to construct SEO strategies that not only drive efficient traffic but also unlock new revenue streams.

With a visionary like Greg Brooks at the helm, SearchTides continues to lead the way in the ever-evolving realm of SEO, offering companies the keys to online success in an AI-driven world.

In this Episode:

  • Greg talks sarcastically about how SEO is dead.
  • Greg says even with AI people are resonating with the human touch.
  • Greg discusses the technology hype cycle and the innovation trigger.
  • Greg discusses using AI as a co-pilot when writing content.
  • Greg gives small business owners tips to survive on the internet in the coming years.

Quotes from this Episode:
“So SEO has this uncanny ability to be dead and insignificant, but yet continue to be alive and significant at the same time.” – Greg Brooks
“Humans, you know, similarly should not be aggregators of information. Should not be encyclopedias. That's what encyclopedias are for.” – Greg Brooks
“We live in a space where we live in a space where our job is to look as far out into the future and technology as we can. And then to be like, that's what the future is like.” – Greg Brooks
“I think 95 percent of people are going to keep using Google for an amount of time that's unfathomable to what we would say.” – Greg Brooks
“The internet is going to become about your ability to say something unique.” – Greg Brooks

Resources:

Greg Brooks:
LinkedIn: Greg Brooks
Facebook: SearchTides
Website: SearchTides

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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