SEO Trends And Tactics To Stay Ahead In 2024

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 139: Boost Your Business With Smart PPC Strategies!

Ep 139: Boost Your Business With Smart PPC Strategies!

by Brad Friedman

Boost Your Business With Smart PPC Strategies!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more.

Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue his passion in online marketing and was hired as an intern at (un)Common Logic. As the PPC product manager, in addition to managing accounts operations and strategy, he is responsible for developing the entire team’s expertise and keeping ahead of industry trends and changes.

In this Episode:

Daniel talks about PPC is like Jazz.
Daniel says PPC doesn't work for a business on its own.
Daniel discusses using PPC as one of the tools in your marketing tool shed.
Daniel says you also have to engage with your customers wherever they are.
Daniel also talks about new data privacy laws making it harder to track website visitors. And harder for marketers to message their success.

Quotes from this Episode:
“PPC will not guarantee the success that every business is looking for and the growth it's looking for.” – Daniel Vardi
“You should never just rely on PPC.” – Daniel Vardi
“They want to see what your brand is like and what your brand voice is like.” – Daniel Vardi
“They want to see your customers testimonials and reviews, and they want to see how you respond to them.” – Daniel Vardi
“AI thus far has been an accelerator, not a game changer.” – Daniel Vardi

Resources:

Daniel Vardi:

LinkedIn: Daniel Vardi
Facebook: (un)Common Logic
X: (un)Common Logic
Instagram: (un)Common Logic
YouTube: (un)Common Logic
Website: (un)Common Logic

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 138: How To Build And Market Your Coaching Business

Ep 138: How To Build And Market Your Coaching Business

by Brad Friedman

How To Build And Market Your Coaching Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing.

In the ’80s and early ’90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful corporate career as a billion-dollar IT sales professional, meeting with C-level executives and winning top sales awards.

But when a difficult divorce ransacked Scot’s world, he hit rock bottom. He set out to understand women and find out what attracted them. His results were so powerful that his friends insisted that he reveal his secrets.

In 2005, Scot founded X & Y Communications (http://www.deservewhatyouwant.com) and, as an early adopter of podcasting, began producing the popular Mountain Top Podcast in 2007.

Today, Scot is one of the most recognized and effective dating coaches for both men and women on the global stage. Now a four-time Amazon #1 bestselling author, he has been invited to speak at high-profile conferences such as iDate and 140 Conference. Over 400 media outlets have consulted him, including ABC, NBC, CBS, Fox, BBC, MTV, Discovery Channel, Forbes, Lifetime, Men’s Health and The Wall Street Journal.

Through a combination of deserving what you want and decoding the other sex's thought process, Scot talks about how a masculine, confident man of true character and leadership skill is an authentic representation of what most desirable women want.

Scot travels the world with his wife and fellow dating coach Emily McKay, while worldschooling their two youngest kids and competing on the national BMX racing circuit. They've been to over 100 countries together, run a travel blog and podcast called Wing-It Worldwide and operate several other start-up companies.

He also inspires others to achieve location-independent freedom for themselves, through his Unchained Office newsletter and blog.

In this Episode:

Scot says he's figured out how women think, which most men think is impossible.
Scot talks about building an independence business so he could live the lifestyle he wanted.
Scot was an early adopter of podcasting and had the number one podcast in America.
Scot talks about being an early adopter of email marketing.

Quotes from this Episode:
“Women are security seeking creatures. Any man who comes along, who doesn't make them feel safe emotionally, as well as physically is not going to make that woman attracted to him.” – Scot McKay
“I believe femininity is the higher calling and we, as guys just get to kind of be the rent a cops and enjoy the benefits of it.” – Scot McKay
“We were the first influencers on the internet .” – Scot McKay
“So when people read and hear it's stickier from a marketing perspective.” – Scot McKay

Resources:

Scot McKay:
LinkedIn: Scot McKay
Facebook: Scot McKay
X: Scot McKay
YouTube: Scot McKay
Podcast: The Mountain Top Podcast
Website: Scot McKay's Unchained Office

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 137: Increase Your Sales With These Effective Funnel Strategies

Ep 137: Increase Your Sales With These Effective Funnel Strategies

by Brad Friedman

Increase Your Sales With These Effective Funnel Strategies

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now.

Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer acquisition. Throughout the years, Elias and his team have been helping businesses, both small and large, scale their revenue by building high-converting sales funnels for their businesses in various industries, including tech, beauty, and service-based businesses.

In this Episode:

Elias talks about sales funnels being one of the fastest ways to generate leads and sales.
Elias reminds us that signing up for an email newsletter is a basic sales funnel we are all familiar with .
Elias says that hosting a webinar or other event is a type of sales funnel.
Elias has found that social proof is really important for the success of a campaign.
Elias says small business owners should be incorporating text messages in their marketing.

Quotes from this Episode:
“The sales funnel is the lifeline of a business in order for them to get more appointments for their sales team, or for them to really just generate more revenue.” – Elias Zepeda
“At the end of the day, it's just a process of what are you offering and what are the steps that someone is taking for them to become familiar with you and your offer.” – Elias Zepeda
“Someone that is making that time investment to come to a live workshop to learn about your offer. They're a great prospect as long as the right presentation is delivered.” – Elias Zepeda
“It's getting harder and harder for people to trust a free event or to trust a guide, a ebook, a free course, whatever it is you know, consumers are wise and there's a lot of competition out there.” – Elias Zepeda
“It's important for us to have kind of an omni channel approach.” – Elias Zepeda

Resources:

Elias Zepeda:
TikTok: Elias Zepeda
Website: Need Clients Now

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 136: Demystifying SEO: Tactics That Work

Ep 136: Demystifying SEO: Tactics That Work

by Brad Friedman

Demystifying SEO: Tactics That Work

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work.

Native to New York City, Jason Berkowitz is the Founder and SEO Director of Break The Web (a Search Marketing agency with a specialization in Search Engine Optimization & Paid Advertising).

With an initial interest in SEO dating back to 2010 with a previous business venture, Jason has been sharing his expertise in SEO & digital marketing during various interviews, podcasts, lectures at Universities & conferences.

While also being a frequent writer on Search Marketing Resources, Jason shares his ideas, how-tos and technical philosophies on various industry sites.

In this Episode:

Jason says we are a long way away from AI taking over SEO.
Jason talks about using AI to assist with workflow and content creation.
Jason discusses the need for business owners to find a speialist to assist with SEO.
Jason says quality backlinks are still important.
Jason also talks about the need to continuously be working on your SEO.

Quotes from this Episode:
“As long as search engines exist, as long as there's organic results that are being driven by an algorithm, there will always be a need to optimize and feed the algorithm with great information..” – Jason Berkowitz
“I think there's a lot of benefits to using AI in the workflow itself.” – Jason Berkowitz
“But when it comes to content, I think the question should be, what would the readers value more? Content written by you, like truly you as the writer or thought leader? Or just generic, boring content?” – Jason Berkowitz
“Having a good solution or a great thought regarding a certain topic, I think is what people would value more.” – Jason Berkowitz
“So SEO, the annoying things about SEO is it takes forever to actually start seeking income, especially if you're starting from scratch.” – Jason Berkowitz

Resources:

Jason Berkowitz:
LinkedIn: Jason Berkowitz
X: Jason Berkowitz
Website: Break The Web

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia