As the marketing world progresses and the minds of creative and young people continue to change the way we market and sell products, there is a constant struggle to keep up with competitors and come out with the next great idea. Pepsi is having absolutely no trouble keeping up. Their marketing team, TWBA in Belgium, has created the next great idea: The Pepsi Like Machine. (more…)
Photo by bayasaa via Flickr - Creative Commons
The Fourth of July is tomorrow and people are looking for a fun way to celebrate as well as ways to share their plans with friends and family on the internet. Being that it is my first summer in Denver, I myself am looking for a fun way to spend the fourth, and what better way to do that then by searching social media. Social media has become the G0-To place for people gathering information about everything. So, I figure, why not the Fourth of July? (more…)
Similar to iOS app Vine, Instagram released a video feature allowing its users to create videos of 15 seconds or less. This new feature makes Instagram a direct competitor of Vine. However, Instagram now offers a few additional features that, in my opinion, make it better than Vine. Instagram allows users to apply special video features, filters, and quickly edit their videos. Users can also focus and adjust their exposure, a feature that Vine doesn't offer. The app also features “Cinema,” a tool specially designed to stabilize videos. According to the makers, the 15 second time limit was an “artistic” choice. The video feature has been described as fast, simple, and beautiful. (more…)
Wednesday June 26th marks an important day in history as the U.S. Supreme Court overturned the Defense of Marriage Act (DOMA) on a 5-4 vote. This was a historic win for gay rights activists, many of whom were vocal about their opinions on Twitter.
DOMA, an act passed in 1996 officially defined marriage as a union between a man and a woman. The Supreme Court’s decision to overturn DOMA will change circumstances for married couples in the 12 states that currently allow same-sex marriages or unions. These couples will now have the same federal benefits and regulations that heterosexual couples receive. (more…)
Myspace is back and spending a lot of money to make sure everybody knows it's back. They are reportedly spending $20 million on their new ad campaign to promote the relaunch. However, from my perspective, the first ad could have been much better. The fact of the matter is, Myspace is spending a large amount of money to rival an incredibly strong and dominant company, Facebook, for social media market share. If this is their big chance to show us all why they’re back and better than ever, then what are they really showing us? Their latest commercial, which you can see here is a 1:33 spot full of all sorts of celebrities running around in a sea of chaos. (more…)
