Social Media Management: Tools to Monitor Social Mentions
Professionals, as well as small business owners wanting to delve into online marketing, will have to monitor their social mentions to monitor customer comments and more. A positive online reputation can mean the difference between traffic that will look into your services, or being overlooked on the webosphere. We've previous written about using HootSuite to assist you in this area. Today we'll look at some additional tools. read more…
A Social Media Strategy For Building Credibility
One of the most important ways businesses can build credibility online is by viewing their social media strategy as a means to educate potential clients. Regardless of your industry, chances are pretty high that over the years you've developed a little mental list of read more…
Avoiding Legal and Ethical Problems On Social Media
Photo Credit: dbking from flickr under a Creative Commons License
Avoiding legal and ethical problems on social media should be high on your list of things to do in 2014. For many attorneys, social media is a dangerous mistress. Many in the legal profession and at professional responsibility seminars advocate against the use of social media because of the potential legal and ethical concerns it creates for attorneys. However, as search engines increasingly rely on social media to determine relevance in ranking pages it has become more and more important to have a strong presence on sites like Facebook, Twitter, LinkedIn, Google+, and others. So, what must one do to avoid trouble while still maintaining a strong social media presence? read more…
The About Us Page: How to Make Your Company Pages More Compelling
This Guest Post was written by Diana Gomez, Marketing Coordinator at Lyoness America.
So you've hired a great designer, software developer, brand consultant and marketing team. Maybe you even sprung for a writer to optimize your product pages. But what about the obligatory “About Us” page? How much importance have you placed on it? read more…
