Facebook Advertising: Is It Money Your Business Should Spend?
Do your 2014 marketing plans include Facebook advertising to promote your Facebook Business Page?
Are you familiar with Facebook’s algorithm called EdgeRank?
Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked your page, only a tiny fraction of them may see what you post and you have no control over it. read more…
Looking Back, 2013 Was Good For Small Talk
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2013 is the year social media embraced small talk to a new level. Successful ventures in 2013 featured quick viewing time, making it necessary to get to the point as soon as possible. These capabilities won widespread adoption by teenagers, whose activities tend to predict the next big thing in advertising and from there, the larger marketing world. read more…
Have You Tried The New LinkedIn Showcase Page?
Most businesses have more than one product or service, and each may have a unique target audience. Recognizing this, LinkedIn, the professional social networking site, has created Showcase Pages. Pages that allow companies to focus their brand messages for particular content to specific audiences. read more…
Inbound And Social Media Marketing: Why Attorneys Should Use It
While most attorneys are at least somewhat familiar with traditional “outbound marketing” approaches, such as buying television and radio ads, billboards, email lists, etc., it seems few are familiar with the concept of “inbound marketing” and using social media to generate business. So what is inbound marketing, how does it work, and why should this tool be in your marketing shed? read more…
