Facebook Settles With FTC
In 2009 Facebook changed its privacy settings without telling users and the FTC brought charges that were resolved this week. The changes made by Facebook resulted in portions of user's accounts becoming public, including their profile picture, birthday, friends list and other personal information. read more…
6 Tips For Your Social Media Plan
I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. All too often a business owner goes to the youngest member of the staff, or an intern, and says, “We need to start doing that social media stuff. Everyone else is.” When the staff person or intern inquires about the details, the answer is, “How would I know, just get us out there and fast.” All too often there is no plan or there is a skeleton plan that doesn't include any goal or a roadmap to achieve them. read more…
Job Search With Social Media
Earlier this week I spoke to a group about using LinkedIn to assist with a job search. In researching the topic I came across this infographic compiled by CareerEnlightenment.com. The group I spoke to asked lots of great questions and appeared to be engaged and open to the idea of using a social network to assist with their job search. Often times the questions I receive stem from dis-belief or an unwillingness to try something “new” to assist. Hopefully, this infographic will help those non-believers at least consider the possibility that social media could help with a job search. What do you have to lose? read more…
Financial Services and Social Media
I know I sound like a broken record, but if you weren't so stubborn I wouldn't have to keep telling you it's time to get on board. The train has already left the station, but it's still not too late. Since you are tired of hearing me talk about the need for financial services companies to take advantage of the power of social media, I've put together some suggested reading from other sources. Be sure to look at the date of some of these publications to put in perspective how far out of the station the train really is. read more…
