Social Media Marketing And The B2B Buying Cycle
Social media marketing for small B2B businesses continues to increase, despite it still being a mystery to some B2B companies. With buyers wanting more personal communication, they probably feel like every B2B company is alike, especially when those companies continue to run their marketing as they have in the past. If you run your B2B business this way where every buyer gets treated like another number, then you need to revise things before your buyers head to your competitors. read more…
Social Media Marketing: Allow Your B2B Employees To Help
Social media marketing offers considerable challenges for the B2B community because of the perception that B2B businesses are generally uninteresting. No doubt you've thought this over and perhaps held off on social media marketing because you assume you need extreme humor or other exciting content to get noticed. For B2B buyers, they don't necessarily expect to see something flashy on social media. What they really want is information and proof of your expertise. read more…
Mobile Digital Marketing: Things Banks Need To Focus On
Digital marketing and banking sometimes don't correlate when a bank is looking for a personal connection the customer. That's happened only because more businesslike institutions like banks have a long history of being more formal with customers in their marketing. They don't always take the time to act like they're a good friend or a member of the customer's family. read more…
If Your Website Is Not Yet Mobile Ready, You're Losing Out On Lots Of Traffic
This week's guest post was written by Sarah Smith, a small business owner and a writer of Constant Clicks she is currently learning about digital marketing.
Earlier this year, Google released a major update to the algorithm the company uses to rank websites on its results pages. The update codified a new standard for webpages- mobile responsiveness, or mobile readiness. Sites that meet the standard now get boosted above those that do not for all search users on mobile devices. read more…
