Inbound Marketing For Doctors: Finding Ways To Distinguish Yourself
As the medical community faces an increasing bevy of competitors to keep up with medical demands, uniqueness has become more necessary than ever. Next to lawyers, there isn't a more competitive industry than being a medical doctor, with competitors likely in the same building or even on the same block where your practice is. As such, you possibly fear you're canceling one another out because you all look the same to prospective patients. This only leads to patient frustration because they can't differentiate the various practices and determine best for them. read more…
Digital Marketing And Banking: Stand Out And Link With Customers
Digital marketing and banking may seem like a natural combination in today's inbound and social media marketing world, yet it doesn't always happen. You still see many banks preferring to market on television, or through snail mail. While it's a given you'll see national corporate banks advertise on TV and in print, independent banks can't always afford those large markets. You're maybe in that situation now with your own bank where you realize digital marketing is the best path. Nevertheless, you may not fully understand how to approach prospective customers through inbound marketing or social media. read more…
Use Inbound And Social Media Marketing To Showcase Your B2B Employees
There isn't any question that it takes a village to run a business, especially in the Business-to-Business (B2B) world. Your inbound and social media marketing should always showcase your company. But, we're finding that decision makers in the businesses we want to do business with are looking to receive a more personalized message. B2B decision makers want to see a human face behind the company they buy from rather than just a website, whitepapers, or an e-book giving product stats.
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Labor Day Inbound and Social Media Marketing: Making the Holiday More Personal for Consumers
Perhaps this is your first Labor Day as an active business and you're wondering whether to use typical Labor Day marketing tactics to promote a sales event. While it's an American tradition to hold business sales just before and on Labor Day, no doubt your competitors are doing the same thing. Have you paid attention to their approach for Labor Day marketing in past years, or even this year?
If many of them stick to standard marketing tactics and just promote themselves to bring people in for events, they're gradually becoming a bit archaic. With personalization a stronger factor in marketing between companies and consumers today, the same tactics must be used when promoting a holiday sale or event.
In the case of Labor Day, what kind of inbound and social media marketing techniques could you use to make the holiday more personal for customers? Other companies are possibly more narrow-minded when it comes to Labor Day, as in thinking it's merely a holiday for family barbecues. read more…
