A Content Marketing Metric Your CEO Will Love
Over the past several month's I've written a number of posts on the importance of content marketing. There's no question that in the world we live in today, content, quality content, has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing.
B2B Social Media Marketing On Instagram: How To Create A Community For Your Buyers
Instagram gives you a “blank canvas” to tell your story and create a community of buyers.
With thousands of social networks available to marketers, the usual suspects: Facebook, Twitter, and LinkedIn get mentioned first for B2B social media marketing. Instagram doesn't always get mentioned in the same breath for B2B companies. And, Instagram is not always thought of as a place where B2C companies should focus their marketing efforts. But, since Facebook acquired Instagram in 2012, it's popularity has grown exponentially. read more…
How To Create A Killer Social Media Marketing Strategy
If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? read more…
ATTORNEYS USING INBOUND MARKETING: CAPTURING THE RIGHT CLIENTS
If you've been a practicing attorney for a number of years, you're perhaps in a position now where your competitors make you look like every other lawyer out there. You're likely doing very little marketing and continuing to rely on the goodwill of your clients and the old fashioned definition of word-of-mouth-marketing. This situations should be forcing you to look into new marketing techniques to make you stand out in refreshing ways that attract the right clients while proving your expertise. Attorneys using inbound marketing and social media marketing are growing their book of business read more…
