Financial Advisors On LinkedIn Must Manage Their Compliant Messages
Financial advisors on LinkedIn must make certain their messages comply with Federal regulations. Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn. We send birthday wishes, congratulate others on their recent promotion and share content we’ve created and content we’ve curated. Added to this mixture of messages we occasionally send something a bit more sales oriented. Maybe we’ve found a prospect in a LinkedIn Group and we want to tell them about our product, or the services we offer. No worries, that’s what LinkedIn is for, right? read more…
The Importance Of Content For Inbound Marketing And Thought Leadership
Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. John Hall writes in this article from Forbes that “75 percent of marketers are allocating the same or an increased budget for inbound this year.” Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period. One reason for this, was described back in 2013 by @bhalligan, HubSpot CEO, in a Huffington Post article, is that “people are sick of being marketed to and are quite clever at blocking it out.” read more…
Create An Inbound Marketing Strategy That Breeds Trust In Your Small Business
An inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. read more…
Social Media Erupts After Supreme Court Ruling On Same-Sex Marriage
Social media erupted after yesterday's U.S. Supreme Court ruled states could not ban same-sex marriage. Following the ruling politicians, actors, public officials and gay and straight citizens took to the Internet to voice their opinions on the historic ruling. read more…
