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Set SMART Marketing Goals And Thrive

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SMART Goals, SMART Marketing Goals, Marketing, Social Media Marketing Business TipsSMART marketing goals are a must! So, why aren’t you setting SMART goals? Marketingprofs did some research on this and found that only 35% of B2B marketers have written SMART marketing content goals. They also found that marketers with written SMART goals are eight times more likely (60% vs. 7%) to rate themselves as being effective marketers vs. those who have no strategy, written or otherwise. read more…

Charity Charge: A Disruptive Idea Whose Time Has Come

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Stephen Garten, CEO, Charity Charge, Nonprofit, Charge Card, IBM

Stephen Garten, Charity Charge CEO

Charity Charge could become the only charge card you ever use. If you didn't know this about me, I have a soft spot in my heart for a number of nonprofits. This stems from spending about eight years as the Executive Director of a Foundation, close to 20 years as a volunteer before that, and a legacy of philanthropy starting with my grandparents and parents. I have a soft spot for charities that are tied education, human services, dogs, and a number of other causes. Like many others, I appreciate it when I find an easy, direct way to give to the charities I support. read more…

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