Organic Search Rankings Or AdWords: Which Is Better?
Most well balanced online marketing campaigns will involve a combination of search engine optimization (SEO) and pay-per-click advertising, usually through the Google AdWords platform. But if you have to be more selective with your advertising budget, which approach is better, organic search rankings or AdWords? read more…
Inbound Marketing Best Practices: Don't Forget The Basics In Email Marketing
Today’s plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even computer novices to create gorgeous emails. But it’s easy to get lost in these tools. Creating a good email is about more than just its design. If you want to create a successful email that guides people to your website, it’s important to stay true to the basics of email marketing. read more…
How To Optimize Your Website For Mobile
You have a nice website up with awesome content, photos, a blog, and links to your social media pages and mobile website. The senior partners are starting to relax about the whole social media thing and have stopped calling you webhead (or worse). This website project is done, right? No. Now you need to start optimizing content for your mobile website. read more…
Follow The Code When Implementing A Social Media Marketing Plan
The Code of Professional Responsibility (Code) is clear when it comes to telling attorneys what they can and cannot do, especially in the areas of marketing and advertising, which consequently impacts the implementation of a social media marketing plan. Some lawyers, particularly solo practitioners, advertise on TV, radio, newspapers, or even on the back of phone directories. It is no surprise that many lawyers turn to social media as well to market their services. read more…
