Building A Website That Converts

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gaurav Sharma as they chat about building a website that converts. Whether you are in a service industry or e-commerce, Gaurav has some tips to help your website convert.

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional.

He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.

Gaurav contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more. He leverages his experience to help SaaS businesses, influencers, local businesses, and e-commerce brands grow their traffic, leads, sales, and authority.

In this Episode:

• Gaurav talks about how to improve conversion rates from our website.
• Gaurav says some developers and certain website creation sites just don't make your website conversion friendly.
• Gaurav shares some helpful information about what's needed on your websiteso it's optimized for conversion.
• Gaurav talks about the importance of building trust, so you can sell your products or services.
• Gaurav also talks about some brands that build sales by promoting scarcity, and the pros and cons of this strategy.

Quotes from this Episode:
“ So when it comes to e-commerce site, the search bar has to be very prominent so that people can search right away.” – Gaurav Sharma
“So what, who, why. These three things should be very clear on the page. So what products you're offering, what services you're offering, and who you are offering and why you are like different from your competitors.” – Gaurav Sharma
“So, there are certain principles of persuasion that need to be followed in the product pages of an e-commerce website.” – Gaurav Sharma
“So anything that actually helps in decision making should be there on the landing page. We should not give them enough time to think.” – Gaurav Sharma
“Creating a website is not enough. You need to make it conversion friendly, user friendly. The experience has to be very nice because these days people are aware of websites. They know which websites look good, which is like fraud website or scammy website.” – Gaurav Sharma

Resources:

Gaurav Sharma:
LinkedIn: Gaurav Sharma
Facebook: Gaurav Sharma
Twitter: Gaurav Sharma
Instagram: Gaurav Sharma
Website / Blog: Attrock
Website: Gaurav Sharma

Tools we discussed:
TinyImage: TinyImage
Email Subject Line Analyzer: Email Subject Line Analyzer

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

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