Why Use Social Media When I Get Business From Word Of Mouth?
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Why Professionals Must Blog About Their Services
Blog: noun - a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. (more…)
Facebook Advertising: Is It Money Your Business Should Spend?
Do your 2014 marketing plans include Facebook advertising to promote your Facebook Business Page?
Are you familiar with Facebook’s algorithm called EdgeRank?
Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked your page, only a tiny fraction of them may see what you post and you have no control over it. (more…)
Inbound And Social Media Marketing: Why Attorneys Should Use It
While most attorneys are at least somewhat familiar with traditional “outbound marketing” approaches, such as buying television and radio ads, billboards, email lists, etc., it seems few are familiar with the concept of “inbound marketing” and using social media to generate business. So what is inbound marketing, how does it work, and why should this tool be in your marketing shed? (more…)
7 Principles of Great Customer / Client Experiences
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This is a guest post written by Camille McClane, who is honored to have this opportunity to share her knowledge of how businesses can improve their own customer and client experiences.
As a business owner, you know how important the customer is to you. After all, without customers and clients, you would most likely be out of business. With that being said, it is up to you to do everything possible to make your clients feel welcomed, respected and heard. (more…)
Lessons From Evernote On How To Leverage Your Company Blog To Sell More — Faster
I am a big Evernote fan, so when I saw this post from Jim Logan, I had to share it with you. Though it's not about the Evernote product itself, it does use Evernote as a model you can follow to promote your own business. (more…)
