by Brad Friedman | General Business Advice, Social Media
We've had several months to tinker with the latest version of Twitter so I'd like to discuss why this latest version is important for your business to be using. I still think every business owner needs to do some due diligence before jumping into the Twittersphere, but this version of Twitter is a total redesign and offers a greatly simplified experience for brands and consumers. When Twitter launched the newest version they used the tagline “Let's Fly” and showed us the five new tabs they designed for our use, (more…)
by Brad Friedman | General Business Advice, Social Media |
About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I'd like to share this post with you. The premise of this post is that corporate blogging is on the decline. If that is so, it's too bad and likely the result of a lack of planning on the part of the corporations who have stopped blogging. I continue to maintain corporate bloging in important for corporations to connect with their customers.
by Brad Friedman | General Business Advice, Social Media
This past week fast-food giant McDonald's rolled out a 24-hour promoted (That means they paid for it) Twitter campaign to illicit positive stories from suppliers. The campaign first used the hashtag #MeetTheFarmers. The intent of the campaign was to focus on their organic potato farmers and encourage people to think “Healthy” when they thought of McDonald's. (more…)
by Brad Friedman | General Business Advice, Social Media |
Corporate blogs are a little tricky. Building and keeping up with a blog that is branded and is repeatedly visited by your clients, prospects and referral sources, requires some thought, some planning and some real commitment. (more…)
by Brad Friedman | General Business Advice, Social Media
2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard=pressed to make the case that social media is still just a fad. Instead, it's become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. One in every nine people on Earth are on Facebook and people spend over 700 billion minutes a month sharing photos and status updates. As 2011 comes to a close, I thought I'd share a few tips for you to implement in 2012. (more…)
by Brad Friedman | General Business Advice, Social Media |
How you use LinkedIn depends on what you are trying to achieve and who you want to connect with. LinkedIn is the place to be if you want to grow your network of professional contacts. With more than 100 million members who have an average income of more than $100,000, LinkedIn is the social network to use to help you build your stable of professional contacts. If you want to network with serious decision makers then LinkedIn is the place to be. And, here are some tips to help you generate business opportunities. (more…)
