Great SEO tips can help your digital marketing be inexpensive yet effective. But in order for it to work, people have to be able to find you. And this means you need to rank well on the search engine results pages (SERP). (more…)
With digital marketing likely top of mind in your business, have you figured out what you could improve in the coming year? If you think you have all bases covered, you may not when it comes to content. In the B2B world, creating content isn't always so cut and dry either. It doesn't always mean just writing something basic and hoping it becomes found. (more…)
Cyber Monday 2016 is coming, and it's closer than you think. In order to maximize your marketing potential, it's critical that you start thinking about your promotions and online marketing strategies as early as possible. Take a closer look at the real meaning of Cyber Monday and what it will mean for your business this year. (more…)
Black Friday 2016 is just around the corner, and it's time for your business to get on the ball for the holiday season. Obviously, you don't want to creep into November with no idea of what you're going to be doing on the biggest shopping day of the year, but you don't want to start too early and turn your customers off, either. Making a solid plan for Black Friday now is one of the best ways to ensure that when the holiday season arrives, you're ready. (more…)
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Consumers often take for granted their interaction and experiences with the products in their lives. Whether it's sitting in your car and driving it, tasting the food and drink at your favorite restaurant or holding your smartphone in your hands or to your ear, your belongings shape how you live your life. And, whether you realize it or not, you react to them. Many take this for granted because we live our lives in the physical world, experiencing it through your senses and reacting to it with your emotions and thoughts. (more…)
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
