Hire An Inbound Marketing Consultant When You Have No Time to Understand Your Customers
More businesses hire inbound marketing consultants nowadays to, among other things, help them understand their customers. Because we're living in an increasingly more competitive business world, taking time to fully understand what your demographic is and who you need to reach usurps time reserved for other things. The irony of this is you can't really be competitive in your business unless you understand your customer demographics first. (more…)
Social media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business' reputation. 
Every business wants to appear at the top of Google search results. You work to make your website better. You create fresh, original content, optimize it, pay attention to social media, and try to add something new to the conversation. You've re-written the keywords on your page, your Meta Data and page descriptions. You've done everything the White Hat guides tell you to do. 
Father's Day may not immediately bring as much emotion as Mother's Day for some, though the world of marketing should always assume emotion is universal. While “emotion” means a lot of different things, equating Father's Day with the items you sell has a lot of powerful potential. If you're holding a sale that day, or the previous week, for items you know dads want, marketing content needs to play up the most typical emotions they feel when receiving a gift from family members. 
Case studies are a tremendous resource for helping you develop business. Even the most risk averse entrepreneur likes to see someone else having success with a product or service before buying it. It’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Sure, the purpose is to highlight your achievements, but you want a prospective client to picture the benefits your featured client enjoys. 
Disappointing headlines aren't good for anyone’s business, particularly people who blog, write, and rely on social media to market their expertise. I imagine this went through the minds of fight fans during the recent Mayweather vs. Pacquiao championship fight in Vegas. 
