We all know that social media is an effective marketing platform, but to position yourself ahead of the social media marketing pack and stay there, you must use tools that make you more efficient while getting your message out to your target audience. Here are 3 social media tools your business should be using, but probably isn't: (more…)
Relying on social media marketing statistics from 2016 can help you develop an 2017 plan based on data instead of intuition. 2016 is coming to a close, and marketers and business owners are beginning to plan their social media marketing strategy for 2017. It was a revealing year in the world of social media. We saw the introduction of Facebook Live and Instagram stories, and a host of other innovative developments. Indeed, all that has taken place in the world of social media in 2016 has given marketers a lot to consider. (more…)
Maintaining your online presence while interacting with followers, prospects and customers on social media can prove to be overwhelming at times. Hootsuite, however, has made it incredibly efficient for businesses to manage, scale, communicate and remain effective while implementing their social media strategy, yielding growing results over time. The success behind this social media management tool lies in its simplicity to use, the ability to see multiple social media accounts on one dashboard, and to schedule posts in advance to boost productivity. It is indeed a winning tool to execute your social media goals. (more…)
What's up with your 2017 social media marketing strategy? It's mid-November, and you're probably in the midst of defining and refining your holiday marketing strategy. But what will happen once we move into the new year? To ensure success in 2017, you may want to start thinking about your social media marketing strategy for the next 12 months now. (more…)
This Guest Post is written by Scott Duncan, a passionate content writer that aims to help businesses and marketers boost their presence in the online market.
Social media plays a big role in the society today. various digital marketing strategies are used to advertise a service or a product, and one of the most effective is making videos and posting them on YouTube. (more…)
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family. And while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same? Holiday shopping increased by 12.1% between 2014 and 2015 and there's no reason to believe there won't be an increase again this year. (more…)
